Bernardo Reinoso

• Managed B2B and B2C processes, optimizing pricing and promotional strategies. • Launched a rewards program enhancing customer loyalty. • Collaborated cross-functionally with design for product innovation. • Utilized data analysis for process improvement and consumer trend recognition. • Assessed marketing efforts through web analytics. • Oversaw Magento E-commerce platform. • Analysed consumer insights for strategy development and new sales channels. • Reported monthly KPIs on business performance.

• Conducted financial analysis to identify potential risks within a £20k per transaction threshold, underwriting merchant’s applications. • Analysed merchants financial accounts during onboarding. • Conducted periodic reviews of merchants using KYC procedures. • Performed investigations related to chargebacks, refunds and fraud with merchants lists such as VMAS and MATCH to identify high-risk merchants. • Monitored activities ensuring compliance with regulations (OFAC, FATF, EU Sanctions list, etc.).

• Continuous assessment of a minimum of 80 transactions daily. • Mitigated potential risk issues and refined rule configuration enhancing suspicious behaviour detection. • Successfully implemented and configured AML Software. • Promptly reported relevant cases to the Netherlands FIU Unit. • Conducted market analysis and research on transactions. • Maintained a PCI-DSS compliant environment. • Maintained direct communication with other departments.