Bettina Loidhold

- Worked on PR concepts, communication strategies and client positioning for clients in the lifestyle, business and social sector - Responsible for several projects on my own, placing clients successfully in the media - professionalised social media’s channel management, improved SEO & web analytics data quality - gained experience in corporate blogging - Writing / distributing press releases, liasing with journalists - Conducted in-depth analysis for clients from various business sectors

• Part of the core-team and responsible for the channel and community management on Facebook, Twitter • Worked on the relaunch of the association’s website • Responsible of PR for opt2o events und partner events in autuum 2015 (Art Factory Vienna) and 2016 (patron4change coming up) reaching a certain media coverage

• Worked on PR concepts, communication strategies and client positioning for clients in the lifestyle, business and social sector • Initiated and assisted on the relaunch of the agency’s website in questions of corporate identity, wording and wrote corporate texts • wrote / distributed press releases, liasing with journalists • Conducted in-depth analysis for clients from various business sectors

• Part of the core team and co-created communication channels from scratch up without budget implementing a regular news stream • Started in social media management and became a member of the executive board in December 2013 • Implemented and co-developed the association’s communication strategy combining big-picture thinking with rigorous execution • Established and led an editorial department up to 7 people

• Worked on various client projects from different sectors, especially one on crisis communication • Tasks included: compliated clipping reports, created agency presentations and pitch presentations, writing press releases, liasing with journalists

- conducted interviews for market research

• classes included writing different types of texts common in journalism, legal foundations of journalism, multimedia journalism • co-created a newspaper within the course (function: chief editor)

Journalismus & PR