Bilal Çınarlı

Leading the team that creates and maintains the frontend application runtime framework to provide a baseline for all adidas B2C websites and web applications and e-commerce Creating the roadmap, vision, overseeing the changes and targets, KPIs, business alignment for the frontend micro applications.

Focusing on what’s next in .com, micro apps, micro frontends, optimization of development environments, tooling, performance and PWAs

Frontend Tech Lead in .com area Focusing on developer experience engineering. Optimizing code & work flows. Analyzing frontend code to look for opportunities to improve development speed, delivery velocity, page load speed and PWA Representing Adidas in Chrome Customer Advisory Board, collaborating with engineers from Chrome and other high traffic consumer web sites/web apps

• Prototyping and testing new approaches in Consumer Engagement products. • Leading and mentoring Frontend Teams to have the best community of practice and architecture • Reviewing codes to ensure quality standards are met. • Optimising and reducing the amount of rework by standardisation and increasing re-usability. • Consulting products regarding frontend development approaches.

Part of User Experience & Interactive Technology Design team. Prototyping new user interfaces and UX approaches for internal/external Web and Mobile apps. Build and govern style guides, component sets. Give lectures about Modern User Interfaces, HTML5 applications, Accessibility. Leading front-end team and consulting development teams about their applications and user interface integrations.

In the control of web development department. Creating and developing new web site projects and content management system.