Bjørn-Thore Bietz

Google Pixel: Spearheaded the strategic DFB Women's League partnership, driving brand visibility, enriching fan experiences, and fostering increased Google Pixel consideration. - Agency Management: Transformed Google Pixel's agency setup. Optimized workflows for consistent local brand presence and cost-efficiency. Brand & Reputation: - Led editorial initiatives, including decarbonization and cybersecurity efforts , aligning with industry events to showcase Google's commitment to innovation and security.

- Led the development of "Aufbruch" Magazine, orchestrating messaging driving a significant uplift in local marketing KPIs. - Oversaw creative development and production of "Spotlight" newsletter for 3,000+ Key Opinion Leaders. Managed the entire process with the editorial agency. - Managed local doodles for the German Google homepage, aligning strategy and execution with the global team. - Led impactful brand moments (e.g. Year in Search, IWD), highlighting Google's positive contribution to the society

WE ARE NEON for Deutsche Bahn - Product Sprints: Collaborated with Deutsche Bahn (BahnX) to optimize innovation processes. Institutionalized frameworks for solution-oriented development. Kolle Rebbe for Zalando: Led the launch of Zalando's "connected retail" campaign (#supportthestores), empowering SMBs during COVID by integrating them into Zalando's e-commerce platform. other projects: Consulted on campaigns for Meta, Google, Thalia, & Melitta, specializing in creative strategy and execution.

DAZN - "Lucky Bastards": Led disruptive German market launch campaign (“Lucky Bastards”), positioning DAZN as a challenger brand DAZN - “Hier ist der Platz”: Led campaign transforming DAZN's image from underdog to MVP with a multi-channel approach establishing DAZN as THE home for European soccer Other projects: Developed semi-automated content process for DAZN. Consulted on market launches for FRIDAY & heycar. Led "About Your Choice" campaign to drive youth voting in European elections

Netflix - “Better Call Saul”: Led creative development and execution of "Better Call Saul" campaign. Drove Germany's first real-time display ads (spiegel.de, bild.de), contributing to a top global launch. Google - “Weltweit Wachsen”: Collaborated on the launch of a platform for Google's B2B initiative. Managed concept alignment, asset production, and external communications. Other projects: Led 15+ successful multi-channel campaigns for Netflix Originals. Spearheaded momondo's German market launch.

IKEA, Brigitte, Commerz Real: Demonstrated expertise in campaign management, creative execution, budgeting, cross-functional team leadership, and innovative out-of-home advertising.

NIVEA: Executed global campaigns & product relaunches for NIVEA Bath and Baby. Including including film and photo production and coordination of international adaptations within in the agency network

Marketing, Personalmagement, Wirtschaftspädagogik