Kiki-Adina Husmann

Basic

is working from home. 🏡

Angestellt, Associate Manager Retail Customer Marketing Benelux & Nordics, Mattel EMEA

Studentin, MBA Candidate Class of 2022, Frankfurt School of Finance & Management

Frankfurt am Main, Germany

Skills

Digital Marketing
eCommerce
Social Media
SEO
SEA
Content Strategy
Online Marketing

Timeline

Professional experience for Kiki-Adina Husmann

  • Current 3 months, since Oct 2021

    Associate Manager Retail Customer Marketing Benelux & Nordics

    Mattel EMEA

    Lead for joint Shopper Marketing campaigns with focus retail customers (pure play and omnichannel). Strategic interface between Sales & Marketing departments.

  • Current 9 months, since Apr 2021

    Associate Manager Digital Marketing

    Mattel GmbH

  • Current 3 years and 4 months, since Sep 2018

    Senior Associate Digital Marketing DACH

    Mattel GmbH

    Digital Marketing and eRetail management across the entire Mattel product portfolio (incl. power brands like Barbie, Hot Wheels, Fisher-Price, UNO, and Scrabble) - Full-funnel campaigns via Search, Display, Programmatic, Video, Social, Retail Media (incl. Google, FB, IG, Criteo, AMZ etc.) - Social Media (FB, IG, TikTok, YT, Influencer) - eCommerce (Joint Business Planning with key retailers, 360° Integrated Retail Media Approach) - SEO lead - CRM (content, acquisition, conversion, retention)"

  • 8 months, Jan 2018 - Aug 2018

    Digital Marketing Executive

    LG Electronics Deutschland GmbH

    Digital Marketing Executive at HS Ad (internal lead agency of LG Electronics Deutschland and part of the LG Group) in the DMC (European Digital Marketing Center of LG) • Responsible for German market • Digital Marketing for B2C (Home Entertainment, Home Appliances, Mobile Communications, Information System Products) and B2B (Information Displays, AirCon, Solar) • Website operations • Digital campaign management (Search/ Display/ Advertorials/ Programmatic/ Social Ads) • Social Media (FB, TW, YT, IG)

  • 1 year and 1 month, Jan 2017 - Jan 2018

    Junior Account Manager Digital Marketing

    LG Electronics Deutschland GmbH

    Digital Marketing Manager at LG's internal marketing agency HS Ad (part of GIIR Germany GmbH) Responsible for all online-related activities of LG Deutschland (focus on website operations, content management, social media)

  • 3 years, Feb 2014 - Jan 2017

    Co-Founder

    Künstlermeile

    Co-Founder of the event and artist agency ‘Künstlermeile’ www.kuenstlermeile.de "Künstlermeile vermittelt professionelle Sänger, Musiker und Schauspieler an private Veranstaltungen." Responsible for digital marketing, PR and graphic design Experiences: Event and project management, social media, online and offline promotions, teamwork, customer contact

  • 6 months, Feb 2016 - Jul 2016

    Product Manager mCommerce

    Vodafone Group

    Group Commercial Operations & Strategy / Consumer Services / Mobile Wallet Services Product management of Vodafone Wallet • Development and marketing of a financial app in the field of mCommerce • Coordination of the launch of Paypal in the Vodafone Wallet across five European countries

  • 4 months, Aug 2010 - Nov 2010

    Online Content Editor

    Rocket Internet SE

    Internship at Rocket Internet Online marketing editor for SEO content for tech-startups (incl. Zalando and eDarling)

Educational background for Kiki-Adina Husmann

  • Current 1 year and 3 months, since Oct 2020

    MBA Candidate Class of 2022

    Frankfurt School of Finance & Management

    Elected MBA Class Speaker for Class of 2022

  • 1 year, Feb 2015 - Jan 2016

    Strategic Marketing

    Maastricht University (Netherlands)

    Top 100 Universities in the world I Triple Crown Accredited I Top 50 Masters Programs Globally School of Business & Economics at Maastricht University • Degree and thesis completed in English language • Courses: incl. Return on Marketing, Marketing Innovation Management • (Dutch) GPA: 8/10

  • 1 year, Aug 2013 - Jul 2014

    International Business

    International Christian University (ICU) in Tokyo

    Exchange year in Tokyo, Japan ICU is considered the most prestigious Liberal Arts College in Japan • Courses completed in English or Japanese • Courses incl. International Marketing, Comparative Law, Japanese • Scholarship holder of Japan Student Services Organization (JASSO) • GPA: 4/4

  • 3 years and 5 months, Sep 2011 - Jan 2015

    International Business

    Maastricht University (Netherlands)

    Top 100 Universities in the world I Triple Crown Accredited I Top 50 Masters Programs Globally School of Business & Economics at Maastricht University • Degree and thesis completed in the English language • Study Track: Strategy and Innovation (Major), Finance (Minor) • (Dutch) GPA: 8.3/10

Languages

  • German

    First language

  • English

    Fluent

  • Japanese

    Intermediate

  • French

    Basic

Wants

Networking
Career Opportunities

Interests

Online Marketing
Fitness
Opera
Film
Drawing

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