Boris Smolyakov

- Development of marketing strategy and day-to-day execution of campaigns, ensuring they’re on track to meet user acquisition, ARPU, engagement and retention goals - Owning of all aspects of campaign setup, troubleshooting, budget, and reporting - Managing relationships with external partners/agency/network - Collaboration with internal teams (Design, Tech, Product) to implement profitable digital solutions - Preparation of reports on the campaign’s performance - New business pitches for the European region

- Recruitment and management of the Performance and Media team (9 FTE) for the Moscow Stock Exchange and its B2C product (Banking and Insurance Marketplace) - Development of the media & performance strategy by the board of the Moscow Stock Exchange - Pitching and onboarding of the Media, Performance, SMM agencies - Analysis of data and setting up tasks for the product team to improve the user experience and the user's acquisition costs - Audit and redesign the websites of the company

- Leading digital marketing team of 7 employees (Performance & SEO, SMM, Influencers, Content) - Setting up marketing calendar - Developing marketing campaigns from scratch for each Amediateka title (positioning, audience identification, offer, creative execution, media support and post-campaign analysis) - Collaboration with media/creative agencies - Communication with the product team and setting up tasks for the improvement of product performance - Managing the budget of the digital team

- Development of the long-term and mid-term digital strategy as part of the country marketing strategy across all digital media - Manage and improve Digital presence - Prepare content optimized for digital channels - Coach and build digital marketing capabilities for the local brand management team - Manage digital media buying and content production - Leading cross-functional teams across the organization to launch, improve and develop digital assets - Analyse traffic and efficiency of digital campaigns

- Launch of the first marketplace for IKEA Centres - Manage, develop and continuously improve digital presence (websites and app) - Creation and roll out of OMNI-Channel program - Supervise and support regional marketing teams in local ads campaigns (14 teams in 11 cities) - Creation and realization of 360 ads campaigns - Examine and analyse website traffic - Digital budget control - Manage digital media buying and content production - Day-to-day communication and supervision of agencies