Borislav Kiprin

• Advised SaaS and SME clients on growth strategies, achieving 35% user acquisition growth for a sports platform and 40% lead gen growth for a distributor. • Delivered over 25 optimized websites with a focus on SEO, lead generation, and high-intent conversions. • Specialized in digital strategy, performance marketing, and data-driven growth frameworks for B2B and B2C tech clients.

• Drove 186% user acquisition growth and improved retention by 23%, partnering closely with Product on PLG initiatives. • Increased website traffic by 719% while cutting CAC by 89% through channel optimization and full-funnel demand generation. • Managed a $500K marketing budget and a team of 4, delivering predictable, scalable growth. • Represented Marketing/Growth in strategic planning and investor updates alongside the CEO and founding team.

• Led a team of 4 marketing specialists, boosting customer acquisition by 25% and growing social media traffic by 399% through targeted content strategy. • Improved marketing efficiency by 30% through process and tool optimization. • Introduced product-led growth (PLG) strategies while serving on the management board.

• Managed digital marketing projects and campaigns with the modalities and zones across Europe • Optimised digital marketing tools, platforms and processes including customer databases, reporting, lead capture tools/processes, lead qualification methods, and marketing-sales handovers • Led a global Customer Journey Mapping task force aiming to identify possible gaps in Marketing ROI and KPIs measurement

Crafted and implemented social media strategies for FatDUX to enhance user experience through targeted content delivery and community engagement.

• Launched 4 new websites and managed large-scale SEO & PPC campaigns, significantly boosting online presence. • Improved PPC CTR from 0.24% → 1.75% in year one, sustaining performance above industry benchmarks. • Implemented advanced analytics and reporting, improving accuracy by 35% and enhancing campaign insights. • Trained 20+ marketing professionals across Europe in digital marketing best practices and performance optimization.

• Managed a 10-person team as Head of Sales and Marketing Operations, ensuring day-to-day task completion and a USD 5Mn annual turnover. • Initiated an online campaign employing B2B search engines, PPC, and SEO channels that doubled the customer base and increased turnover by 20% and profits by 15% over the previous year. • Established web traffic analytics systems through the usage of Google Analytics

• Participated in a global cross-functional team that built the large-scope 10-year strategic action plan for the Chinese market. Tailoring patient dynamics modules and data collection practices to the Chinese pharmaceutical environment supported strategy development for two therapeutic areas. • Built a comprehensive competitive intelligence database on drug pipeline development. Used findings to establish an industrywide benchmark for short— and long-range strategic planning.

• Lead the Sales & Marketing, Operations, and the management of 10 employees ensure day-to-day task completion amounting to USD 5Mn annual turnover. • Initiated an online campaign strategy employing B2B search engines and PPC channels resulting into doubled the customer base and turnover growth by 20% in 2008 (versus 2007) and triggering over 15% profit increase. • Introduced new organizational Standard Operating Procedures and product pricing modules improving and accelerating the business process.

Working on creation & update global sales pitch & presentation books for internal/external purposes, quantitative and qualitative analysis based on Factiva news delivery and Bloomberg, financial credit analysis & research on loan contracts.

Working on multiple projects involving data mining & analysis, PPT and Worksheets creation and interpretation for clients like Volkswagen, Kodak and Shanghai Expo 2010 bid.

Focusing on how new and existing business strategies can be improved through the rebalancing of three key relationships: Minds and Machines, Products and Platforms, and the Core and the Crowd

Project Management IPMA Level-D (GPM Methods) Microsoft Project

• Majored in Digital Strategy, SEO, SEM, SMM, Mobile and Campaign Management. • Graduated with Honors in Top 10% of Class 2010. • Received a partial scholarship from IE Business School to complete the degree.

• Majored in International Business Practices, Global Management and Chinese Business. • Five year scholarship from the Chinese government to complete a Bachelor degree.