CHIA-CHEN LEE

 Key Account Manager for HTC  Developing and implementing brand strategies  Developing and implementing product marketing communication plans  Coordinating creative development of TV ads and Print ads  Project leader and Coordinator of PR agencies, Event agencies and Digital partners to implement a 360 degree communication

Assistant

 Responsible for the brands of Oreo, Ritz and Toblerone  Managing brand business, developing and implementing brand image strategies  Managing new product, service and content releases  Launching brand/products campaigns across TV ads, print, digital and social media  Overseeing production of advertising work  Collaborating with agencies

 Collaborating to develop brand image strategies and product marketing communication plans  Implementation of annual communication plans including brand and products  Supporting creative partners to implement mass communication ads such as TV and Print  Coordination of PR agencies, Event agencies and Digital partners to implement a 360 degree communication  Overseeing simultaneous projects and bringing each in on time

 Accounts served include Johnnie Walker, Baileys, Shin Kong Mitsukoshi Department Store, Airwaves, Elizabeth Arden  Coordinating product/ brand marketing planning and execution  Coordinating different partners to implement campaigns and strategies  Maintaining high customer-satisfaction ratings that are in accordance with company standards

 Accounts served include 3M, Kanebo  Supporting different partners to implement campaigns  Implementing BTL / In store POSM

digital marketing

programming