Camila Giraldo
Bis 2023, Marketing Executive, CMA CGM (Deutschland) GmbH
Hamburg, Deutschland
Über mich
I have worked for the past 5 years helping companies strategize how they can improve their touch points with their employees, customers and vendors through the use of Design Thinking, Storytelling, Branding or Marketing. I bring a unique ability to see patterns and resolve problems employing system thinking, understanding the big picture and translate that vision into smaller and tangible, actionable strategies which bring positive impact. Specialties: Strategy Design: Design thinking Methodology, Human-centered Design, Workshop Facilitator, Qualitative Research Marketing: Branding, Strategic Marketing, Brand Positioning, Brand Development; Brand Management, Strategic Planning, Advertising, Event planning Online Marketing: Website Concept, Social Media Concept, Digital Marketing Strategy, Social Media Marketing, Social Monitoring, Web Monitoring Internal Communication: Intranet Implementation, Internal Communication, Employer Branding, Employee Engagement
Werdegang
Berufserfahrung von Camila Giraldo
4 Monate, Juli 2023 - Okt. 2023
Marketing Executive
CMA CGM (Deutschland) GmbH
* Containerships was merged into CMA CGM • Design and execute rebranding for the merger of Containerships into CMA CGM focused on change management. Using Design Thinking and Agile to address strategic needs of the organizations.
3 Jahre und 5 Monate, März 2020 - Juli 2023
Marketing Executive
Containerships - CMA CGM GmbH
• Lead of different projects and teams focused on company culture & change • Campaign development (messaging, content, creative) • Strategic planning and operative management of all marketing activities in online and offline channels in close cooperation with key business functions • Strategize, plan online and offline campaigns for lead generations • Content creation, media planning for social media. 30% growth in one year.
1 Jahr und 7 Monate, Sep. 2016 - März 2018
Brand and communications assistant
PricewaterhouseCoopers Colombia
• Responsible for conceptualizing and designing deliverables to improve the brand’s positioning. • Responsible for the production of internal communications within the brand. • Assisting the firms communication plan. • Responsible for updating Brand & Communication information on the Global PwC site. • Responsible for the development of a campaign to foster innovation internally to improve processes in the 5 axis of the company. • Leading the employee engagement campaigns with the help of HR department.
1 Jahr, Jan. 2015 - Dez. 2015
Strategy consultant
Mangatta
• Implemented the Design Thinking methodology to the service portfolio of the company. • Created the company branding, including the name change, website and portfolio. • Designed the digital and corporate communication strategies. • Responsible for seeking, maintaining and cultivating relationships with new and old customers. • Responsible for organizing customer events.
4 Monate, Mai 2014 - Aug. 2014
Workshop facilitator
Háptica
Worked as a facilitator during the conceptualization stage and prototyping of the innovation program of the Bogotá Chamber of Commerce using the Design Thinking methodology. Additionally, I also worked with the pharmaceutical; Abbvie to improve the customer experience of patients with Hepatitis C, who use one of their drugs daily.
6 Monate, Jan. 2013 - Juni 2013
Advisor for service design
Universidad de los Andes
Redesigned the law service provided by PAIIS (Program of Action for Equality and Social Inclusion) a clinical Law Faculty from the Universidad de los Andes using the Design Thinking methodology.
Ausbildung von Camila Giraldo
1 Jahr und 4 Monate, Apr. 2018 - Juli 2019
Design
Hochschule Anhalt
6 Jahre, Jan. 2009 - Dez. 2014
Design
Universidad de los Andes (Colombia)
Sprachen
Deutsch
Gut
Englisch
Fließend
Spanisch
Muttersprache
Französisch
Gut
Italienisch
Fließend