Carl Bloedorn

By focusing on technology- and organisational enablers, increasing the relevance of communication with a 15-30% marketing performance increase. Delivering relevant content to consumers at multiple moments across the purchase journey, reporting client cost savings of up 30% and a revenue increase of as much as 20%.

With digital know-how and creative curiosity for the strategic process initially lead the New Generation Product-team at the agency. Launch and activate brands across 10 new retail market segments inside Benelux, DACH and Scandinavia. Boosting campaign performance with 10-15% using Management Information (MI)-based technologies together with active human input. Placing products in advanced eco-systems using targeted messaging understanding consumer barriers and needs.

Spearheading the Hamburg communication hub supporting the agency’s clients teams on 20+ projects, to initiate and manage digital transformation through consumer centric business and marketing innovation.

Increased site traffic by 15% by developing, executing, and measuring integrated, multi-channel marketing strategies to increase agency awareness which generated and nurtured leads. Co-lead of the insight planning department (5 associates), a central resource group to provide consumer insight-based strategy and innovation, consulting for key clients, new business projects and internal teams.

Digital Agency/Interactive Magazine. Working across marketing channels with global brands. Analysed future markets and expansion possibilities (Quantcast). Develop business proposals and pitch to the management team, design integrated TTL campaigns using consumer insight and data.

Digital Agency working to develop the use of social media to design, analyze digital markets and expansion possibilties. Working with digital design/experience design UX/UI Creating wireframes-development for website, app, e-commmerce.

Marketing agency specialising in B2C retail marketing. Key responsibility - Inspiring design team to deliver top quality work, drive brand forward and build creative environments. Deliver presentations and client pitch. Clients: H&M, NK, Twilfit, The Partmenstore PUB, Jerns/Nilson Shoes, PK Gallery, Designers Guild etc.

Responsible for managing small as well large and complex projects from conception to delivery. End to end online deliveries and campaign work. Ensuring all projects are delivered on spec, within budget and on the correct deadline. Responsible for external contacts.

Marketing Agency. AD, working with graphic design in a wide variety of formats - design and production for all online and print materials.

Update and create meta values on MS online platform and CMS. Digital design- and production working close with management.

UX strategy & Content marketing

Marketing Communications & Strategy

Marketing economics, product design & advertising technology