Carlos Martins

Start up company. Production, distribution and sales of portuguese artisanal ice creams

Direct report to MD Team 6 persons, marketing, sales, finance Negociation with companies with large fleets and leasing companies to supply their fleet. Negociation with Rent a Car to supply their fleet. Remarketing and used cars business. Digital sales channels as OportunidadesFord, a facebook page for used vehicles. Development of used vehicles export channel. Customers identification and negociation. Full responsability budget management. More than 70% of total company sales in 2012

Direct Report to MD 4 marketing specialist and 3 key accounts, Ogilvy, Wunderman and Mindshare Overall marketing and communication budget development. Over 5 millions €/year for communication, and over 10 millions €/year for product promotion Product and pricing definition, and communication strategy definition Innovative campaigns in new channels, digital and social. Ford internet presence Facebook page implementation

Direct Report to MD, Functional Ford of Europe. Team of 21 persons, Technical, Marketing, Commercial and Finance. Parts sales volume of 45 millions€/year Overall after sales (service and parts) department responsibility. Lubricants bus. devel. Dealer and Company profitability improvement actions Loyalty programs/Customer satisfaction

Direct Report to After Sales Director, with the coordination of a 7 persons team Department resources optimization After sales marketing and communication plans/strategy Launch of parts wholesale program in Portugal - PartsPlus Definition of parts pricing strategy. Implementation of the new Trading Terms for, 1400/2002 regulation Meet parts sales objectives

Only 1% of Ford people were invited. Black Belt and 6-Sigma trainer certifications. New methodology for project management, process analysis, review and improvement. Training took place in Germany for 4 months. 5 projects were closed in National Sales Company, with a total of $750 000 savings. Some of the projects were presented in central meetings, with special attendance, as Country Managers and Sales and Marketing Ford of Europe Vice President.

Direct Report to the Sales Director with the responsibility to coordinate 7 dealers, implement all necessary actions to achieve zone sales objectives, supporting dealers in local marketing and promotion actions as in their sales people selection and training

Direct report to an Executive Administrator, Had to provide information and suggestions to optimize the different business units, as parts and service. Had also the responsibility to identify and develop new business, as body shop centres, central parts warehouse, and parts logistics in order to serve growing number of customers. As a benchmarking exercise I had the opportunity to visit Ashford Automotives – London; Nefkens Group – Netherlands; Cesvimap - Spain

During plant startup, was in charge of production team recruitment, training and organization accordingly with production processes defined by engineering. Fully responsibility of all procedures related with an assembly line with more than 30 working stations, and operators. My training plan had included 5 months working experience in plants in México and Gemany

International Management and Marketing

Mechanics