Carolina Idarraga Alvarez

Coordinated annual Business Planning process for 15 importers and prepared necessary documents Reported European performance to senior management and Korean HQ , coordinated weekly forecasting process and improved report templates Prepared templates for quarterly sales incentives approval between Sales and Finance department for subsidiaries Maintained best practice sharing platform across all 29 markets in Europe and created 2 animated videos that brought traffic to the website (approx. 1.400 views)

- Assisted in the preparation of the BP for 2016, updated economic and industry analysis, participated in the adjustment of the documents submitted to the Global Headquarters and created a file for quality checks, saving time and improving efficiency - Produced and delivered the Daily Sales Report (DSR) on European level; created Excel macros that reduced the time of preparation from 3h to 1h and automatized data collection, minimizing human input - Prepared Business Reviews presented by the COO

- Analyzed the South Korean Market and confirmed the relevance of the market for the company - Identified and contacted possible intermediaries in South Korea and met them on a business trip to Seoul - Performed Category Management Analysis and classified retailers according to the price segmentation

- Built the company with a small budget realizing US 35.000 revenues within the first year and achieving 30.000 likes in the Facebook page without any expense in advertisement - Created periodical reports to evaluate performance and successfully implemented strategies that increased revenues by 25% each year - Created a professional design for the online store and managed communication in social media platforms increasing customer loyalty despite the intense competition

- Developed and cultivated relationships with important clients from Latin America such as TAM and AVIANCA - Created an excel template that was used by the marketing department to simulate import costs of one of the companies’ products - Redesigned the databases and created formularies with macros to collect information saving time and organizing the data