Mag. Carolina Vargas

What we do? inbound marketing, website development, content marketing, social media marketing, Facebook Marketing, email marketing, design of corporate documents and video marketing.

As the marketing manager, I helped the company to launch and market their new cybersecurity mobile and web app. Some of my tasks were: - Product launch and releases. - Market analysis and pricing strategy. - Marketing plan and execution. - Marketing decision making on product development (Mobile and Web App). - Work closely to CEO, developers, UX/UI designer and graphic designer. - User acquisition and retention through online marketing practices. - Growth hacking implementation.

- Managing the marketing team of 6 people - Develop the marketing strategy for the company in line with company objectives. - Coordinate online marketing campaigns with sales activities. - Oversee the company’s marketing budget. - Lead generation through Facebook Ads, Instagram Ads and LinkedIn Ads. - Responsible for brand management and corporate identity - Monitor and report all marketing activities - Work closely with clients. - Run meetings with clients to contribute closing sales.

- Plan and coordinate B2B and B2C marketing activities. - Generate qualified leads. - Establish new partnerships. - Report Data analysis and KPI's - Work closely with clients to coordinate our MKT activities & run meetings to contribute closing sales. - Corporative Website Management, SEO content creation and manage our B2B social media accounts - Build landing pages, calls-to-action and forms. - Email marketing.

- Digital Marketing Strategies and Planning - Online Marketing Advertising - Social Media - Community Management