Dima Pavlenko

As a Co-founder & Marketing Manager I was driving marketing activities via multichannel campaigns of digital ads, promo emails, SMM, PR, radioshows, events and booking. Achievements: • RUNE Recordings was awarded as the "Label of the Year" in the global voting "Progressive Breaks Polls Awards — 2011", and by Breaks Review Show thrice in 2017, 2018 and 2020 • Managed production of 150+ electronic releases half of which charted in the TOP-100 Releases and the fifth part hit the TOP-10 Releases on Beatport

As a Head of B2C Marketing, I was leading a cross-functional team influencing the entire user lifecycle — from acquisition of new users to enhancing UX by improving activation, engagement, and retention. All in the name of growth. Achievements: • Build omnichannel communications with users that increased 7D retention rate by up to 30% • Attracted 100K new registered users in the first 3 months • Increased profitability of single vacancy x8

Key responsibilities: • Performed market research, competitive analysis, customer development, UX analysis to identify growth opportunities • Developed a go-to-market strategy for web & mobile app, including positioning & messaging, marketing & communications complex • Monitored product and marketing metrics, providing performance reports to product manager to make data-driven decisions Achievements: • Attracted 100K new users in one year • Raised the Louder.me global community to 450K followers