Caroline Berchtold

• Conceptualize and develop Partnership Marketing and Sponsorship strategy within SWISS - in line with the company’s focus to position the brand and develop further revenue potential • Manage strategic partners, elaborate and realize joint Marketing activities and/or and scout for synergy potential • Conceptualize, develop and improve Ambient Media sales within SWISS • Negotiate contracts with new partners • Manage SWISS Golf Traveller www.swiss.com/golf

• Manage, consult, plan and implement major communication projects while compiling, composing and disseminating information on key issues • Increase awareness and knowledge of the company’s products and services • Strengthen the “SWISS” brand and facilitate/generate sales and customer retention • Safeguard integrated communication approach via all communication platforms • Establish a communications network within the company • Plan and organize PR events as well as photo- and film-shootings

• Increase awareness and knowledge of the company’s products and services • Assure systematic and permanent communication flow of product relevant information among all staff • Establish product road shows to assure high level of information and competence among all staff – especially staff in customer contact • Contact with media including organising press events • Lead the communication- and training-platform “Product Hub” and its 12 employees

• Manage and own the knowledge and learning portal of the Corporate University and its subsidiaries • Work out, implement and promote this platform • Assist with eLearning projects • Support strategic initiatives (e.g. Change Management) • As of October 2001*: responsible for re-engineering the process of received job announcements from external companies • As of November 2001*: coordinate HR relevant projects * Note: Swissair Group declared bankrupcy in October 2001

• Lead of administrative businesses • Plan and implement Marketing relevant activities (e.g. customer events) • Coordinate internal communication • Coordinate internal events • Cooperate on HR relevant projects

• Increase sales and customer retention • Manage customer relations • Plan and organize customer visits and events • Analyze sales statistics and reports • Establish a yearly marketing plan • Key User for a seminar and sales tool “Delphi“, plan internal training sessions • Key User for Sheraton’s cross selling programme „Hot Spot“