Caroline Herman

Development of comprehensive strategies to further drive the Zalando brand and its perception among the core customers End-to-end responsibility of Zalando’s largest global commercial campaigns and responsible for coordinating the development of future campaign concepts Translation of the brand strategy, customer insights & market needs into strong campaign briefings In-depth analysis of campaign performance

DISPLAY / RETARGETING / RTB - Managing the strategic online media buying (Display) for France with high budget responsability - In charge of new deal acquisitions and developing existing partnerships and cooperations - Taking care of daily contact with local and international partners - Developing, setting up and optimizing ongoing online marketing campaigns according to given ROI KPIs

- Optimization and global management of the PPC campaigns (desktop & mobile) - Monitoring results according to the marketing department KPI and ROI objectives - Creation and optimization of SEM campaigns on Adwords, Bing Ads and Facebook dealing with the highly competitive Travel market - Test, evaluation and implementation of new advertising strategies - Responsible for efficient budget management (> 2M€ per year) - Management of the mobile and Facebook Display campa

- Management of the PPC campaigns of a wide range of clients (travel, insurance, retail...) - Responsible for marketing strategy, campaigns structures, quality score/ads optimization, bidding strategies, budget optimization and tracking - Responsible for hitting and exceeding client expectactions and KPIS, planning and testing new ideas and strategies methodically - Responsible for efficient budget management and strong client relationship