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Caroline Herman

Angestellt, Chief Marketing Officer, SchoolMouv
Toulouse, Frankreich

Fähigkeiten und Kenntnisse

Brand Marketing
Digital Branding
Webmarketing
E-commerce
Project management
Fashion
Retail
Branding
SEM
Display
Mobile marketing
PPC
SEA
Retargeting
Travel industry
Marketing
E-Mail Marketing
Management
Communication

Werdegang

Berufserfahrung von Caroline Herman

  • Bis heute 5 Jahre und 10 Monate, seit Sep. 2019

    Chief Marketing Officer

    SchoolMouv

  • 2 Jahre, Apr. 2017 - März 2019

    Integrated Marketing Lead Europe

    Casper Sleep GmbH
  • 1 Jahr und 9 Monate, Aug. 2015 - Apr. 2017

    Global Brand Manager

    Zalando SE

    Development of comprehensive strategies to further drive the Zalando brand and its perception among the core customers End-to-end responsibility of Zalando’s largest global commercial campaigns and responsible for coordinating the development of future campaign concepts Translation of the brand strategy, customer insights & market needs into strong campaign briefings In-depth analysis of campaign performance

  • 1 Jahr und 11 Monate, Okt. 2013 - Aug. 2015

    Online Marketing Manager - Display France

    Zalando SE

    DISPLAY / RETARGETING / RTB - Managing the strategic online media buying (Display) for France with high budget responsability - In charge of new deal acquisitions and developing existing partnerships and cooperations - Taking care of daily contact with local and international partners - Developing, setting up and optimizing ongoing online marketing campaigns according to given ROI KPIs

  • 1 Jahr und 6 Monate, Mai 2012 - Okt. 2013

    SEA Project Manager

    Voyages-sncf.com

    - Optimization and global management of the PPC campaigns (desktop & mobile) - Monitoring results according to the marketing department KPI and ROI objectives - Creation and optimization of SEM campaigns on Adwords, Bing Ads and Facebook dealing with the highly competitive Travel market - Test, evaluation and implementation of new advertising strategies - Responsible for efficient budget management (> 2M€ per year) - Management of the mobile and Facebook Display campa

  • 1 Jahr, Juni 2011 - Mai 2012

    Account Manager

    ESV Digital

    - Management of the PPC campaigns of a wide range of clients (travel, insurance, retail...) - Responsible for marketing strategy, campaigns structures, quality score/ads optimization, bidding strategies, budget optimization and tracking - Responsible for hitting and exceeding client expectactions and KPIS, planning and testing new ideas and strategies methodically - Responsible for efficient budget management and strong client relationship

  • 7 Monate, Dez. 2010 - Juni 2011

    Project Manager in Digital branding communications

    Parfums Christian Dior

Ausbildung von Caroline Herman

  • 2006 - 2011

    Webmarketing

    ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers

Sprachen

  • Französisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Fließend

  • Deutsch

    Gut

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