Caroline Noirez

Creative, analytical, and customer-centric Social Media Specialist: • Engaging with communities on Instagram, Facebook, Twitter, LinkedIn • Ensuring brand's mission, values, and tone of voice on social media • Building partnerships with content creators from scratch • Writing engaging captions and developing ideas for organic campaigns • Tracking trends in community management to build engagement

Managing the online advocacy and branding of SIAL Canada in North America: • Defining and coordinating the digital content strategy • Expanding social media outreach & increasing engagement rate • Managing 25 PR partnerships on digital projects • Creating website articles in French and English (WordPress) • Designing and programming emailing campaigns (Cyberimpact) • Brand ambassador & social media coverage of the event (18,500+ visitors)

Increase the visibility of Migration Hub and its European program 'ME4Change': • Connecting an expert network in entrepreneurship with migrants • Building a supportive community on social media channels • Designing promotional material (videos, flyers, stories) • Assisting the planning and execution of larger events • Writing newsletters in English (MailChimp)

Promote French culture and language on an American campus: • Scheduling daily activities and discussion groups for 300 students • Developing cultural awareness about French society on social media • Planning and coordinating events, workshops, and presentations • Substituting professors of Modern Language Department http://www.furman.edu

Partnerships acquisition for Groupe Cerise's expansion on the German market: • Building a network of partners from zero, negotiating CPC, and aligning with content strategy • Managing 22 partnerships in its execution, ensuring agreed content has been published • Monitoring and analyzing campaigns results – daily traffic, trends, and profitability • Increased website traffic by 16 times within the first year www.ohmymag.de www.gentside.de

Responsible for the content strategy of 4 travel websites: • Creating blog posts and SEO articles for Paris, Nice, Biarritz, and Brittany • Developing social media campaigns to build community and engagement • Managing the customer database and customer relations (sales by phone and e-mail)

Strategic Marketing Management • international Marketing • Profitability Analysis • E-marketing • Customer Behavior • Digital Law • Web Creativity • Foreign languages (English, German)

Double diplôme franco-allemand (Doppeldiplom)