Cathrin Jaeger

Driving digital transformation and digital client services

Travelling Australasia, Oceania, United Arab Emirates, Africa and Europe while completing innovative remote programmes from Ivy League Harvard Business School Online in Disruptive Strategy and from MIT in Digital Transformation (AI, IoT, Cloud, Blockchain and Cybersecurity).

Head-hunted to develop new products for New Zealand’s biggest digital marketing agency. Leading cross-functional distributed management teams of eight. Successfully led the emergent and deliberate strategy development for a new digital marketing product and service and managed the development and launch of a new MVP product to market. Reducing go-to-market time by 2⁄3 applying design thinking, lean product development and agile delivery methodologies.

Management and strategy development for nine websites and respective mobile applications for New Zealand’s biggest private broadcaster to increase product usage and revenue. Strategy presentations to and direct report into C-level and Senior Management. Successfully delivered new audio and TV streaming MVP product and respective API driven CMS and led requirements and stakeholder management in website CMS re-platforming project.

Product Ownership for high-priority cross-brand initiatives. Acting Product Manager for Joint Ventures. Managed delivery of most successful Vodafone New Zealand Music Awards microsite to date of broadcast.

Strategising, creating and managing the digital experience for high-priority shows across all digital channels. Hiring and managing a team of seven direct reports. Delivered the most successful show to date of broadcast with the first season of The Bachelor New Zealand and the first TV3 mobile-optimised microsite (used as blueprint thereafter). Reduced Video On Demand error rate by successfully initiating transition of On Demand Operations into Media Broadcast Operations.

Digital content strategy and management for national and twenty local markets across all digital channels. Mentor of three Online Editors. Delivered highest website traffic growth - 70% YOY.

Digital content strategy and management for national and twenty local markets across all digital channels. Delivered highest website traffic growth - 30% YOY. Successfully initiated the introduction of Senior Online Editor positions to retain top talent in the company.

Social media strategy development and execution for the launch of a New Zealand product in the German market. Coordinating communication processes between New Zealand and German stakeholders (Move The Crowd, SureShot Promotions, Universal Music Germany). Analysis of the above and inclusion of findings in my Research Master of Arts degree. Thesis on International Music Marketing Through Online Media Channels.

Topics covered: AI, IoT, Cloud, Blockchain, Cybersecurity.

Topics covered: Ideas and Opportunities, Building a Business, Financing a Business, Sources of Investment.

Topics covered: Applying Disruptive Innovation Theory, Aligning with Innovation and Disruption, Discovering Customer Jobs to be Done, Organising for Innovation, Maintaining a Disruptive Scope, Managing the Strategy Development Process.

Research Master of Arts Honours degree. Thesis on International Music Marketing Through Online Media Channels.

Conference presentation of my dissertation 'The Digital Revolution and Its Beneficial Effects on New Zealand Independent Record Labels'.

GRADE: Very Good (1,5)