
Cedric Felli
Werdegang
Berufserfahrung von Cedric Felli
- Bis heute 9 Jahre und 5 Monate, seit 2016
Strategy and Innovation Manager
Helen of Troy
- 2015 - 2016
Strategy Director
TBWA
Strategy and planning lead for global and local clients (JTI emerging products, adidas, Dutch Olympic Team, Toto), advising on brand, marketing and communication strategy following DISRUPTION® methodology. Contributed to development of JTI’s e-cigarette global brand launch. Developed strategy and content for adidas e-commerce European CRM program for high value customers. Guided Dutch Olympic Team brand launch for Rio2016 Olympics.
- 2011 - 2014
Marketing Director
British American Tobacco
Appointed to overhaul company 10+ brands portfolio following 20 years of decline, position portfolio for strong and immediate growth in rapidly increasing fine cut tobacco category and build Marketing Department in post merger environment. Member of BAT BeNeLuX Executive Team.
- 2010 - 2011
Regional Consumer-Centricity Insights Manager
British American Tobacco
Selected by Regional Director to fuel top line growth in a declining region with limited pricing upside by building up insight generation capabilities, delivering superior insights & turning them into commercial activities and embedding a true consumer centric culture within Marketing & Sales functions.
- 2008 - 2009
Area Marketing & Sales Manager
British American Tobacco
Provided Marketing & Sales expertise for 17 Central Europe markets.
- 2005 - 2007
Senior Brand Manager
British American Tobacco
Promoted to turn around BAT Premium brand. Responsible for 10 people covering Brand, On- Trade Promotion & Events, and 50 external promoters. Led strategy, marketing mix development and brand activation via ATL campaigns (out of home, print, cinema), In-store communication & promotion, events sponsoring, major ownable nightlife events, on-trade consumer activation, brand ambassador, eMail/mailing/CRM and PR.
- 2002 - 2004
Trade Marketing Manager
British American Tobacco
Developed, deployed & evaluated in-store consumer and retailer promotions and retail communication projects, optimized merchandising and supported Key Account Managers in Category Management initiatives. Managed team of 4 and budget of CHF 2.2mns.
- 1996 - 2000
Project Manager & Engineer
STUCKY SA
Ausbildung von Cedric Felli
- 2015 - 2016
Digital marketing
The Institute of Direct and Digital Marketing
- 2000 - 2002
Business Administration
London Business School
Marketing and Strategy
- 1995 - 1996
Civil Engineering
University of California, Berkeley
- 1989 - 1994
Civil Engineering
Ecole Polytechnique Fédérale de Lausanne EPFL
Sprachen
Englisch
Fließend
Französisch
Muttersprache
Spanisch
Gut
Deutsch
Gut
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