Céline Radic

Responsible of the development of the LU local heritage portfolio - around 20 brands such as LULU, Petit Écolier, Véritable Petit Beurre etc. Management of a team of 3 collaborators (2 junior Brand Managers and 1 intern)

Responsible for the development of the local brands Napolitain and Pépito - Implemented the relaunch of the Brand Pépito: new designs, new TV copy, supported by a strong activation plan (digital, RP, in store) - Led media plan, prevision and business tracking of the brand Napolitain - Supervised 2018 plans for both brands: deep dive analysis of brands and context, agencies briefing, workshop with sales teams. These, in order to deliver solid strategical growth plans - Managed one Junior Brand Manager

Category Food (Brands: Philadelphia, Miracel Whip, Bull’s-Eye, Kraft Ketchup) - Prepared the sales annual meetings 2016 (past results, outlook, promotional offers) - Analysed performances of promotions and sales volumes/revenues development - Conceived account-specific promotions together with the Trade Activation team - Additionally: independently managed the account Kaiser’s Tengelmann

Job rotation as part of the Junior Management Program - Independently supervised 96 super/hypermarkets - Led negotiations among other presale for Easter (sales volume: +14% year-on-year) - Agreed on over 100 promotional activities and secondary placements with decoration

- Carried through the entire marketing mix incl. the launch of Milka Crispello Crispy - Monthly analysed key performances of Crispello and competitors - Developed middle term actions and marketing plan for 2015 - Actively promoted the brand initiatives towards other departments, especially Sales - Assisted Marketing Director to update the “Consumption Exercise DACH” - Greatest success: independently developed the Milka Soccer Promotion in Austria (Sales volume uplift of 75% vs. plan)

Rockstar: 2nd player of the energy drink market in Germany (2012-2013) - Coordinated the Rockstar sampling team in the execution of promotion tours - Carried through the activation campaign for the new product Rockstar Roasted Coffee - Prepared the monthly business reporting - Monitored and tracked budget in SAP

Punica: 3rd player of the fruit juice market in Germany (2012) - Independently led the design relaunch of the Punica cans “Fruchtig & Spritzig” - Conducted market analysis and proposed result-based recommendations - Developed the Punica website (product news, raffle games, TV spot) - Supported for production of internal top management presentations

Ales Group USA: French cosmetics and fragrances company - Independently managed the launch of Phytokératine and PetitPhyto on the US market - Developed promotional strategies for consumers (B2C) and hairdressing salons (B2B) - Interacted with the sales force and international vendors

French Culture Guides / Nights: Company promoting the French culture in New York - Organised and supervised intercultural events - Optimised existing communication channels and implemented new ones - Managed the development of new websites and updated information

Marketing

Marketing

Double degree with the University of La Rochelle