Charlotte Fournier-Bidoz

The Groupe Fournier, second largest kitchen manufacturer in France, is expanding in Spain and is looking for entrepreneurs who want to run their own business through a franchise model. We are expanding with our 2 main brands: - Mobalpa, historical brand of the group, specialised in kitchen and custom-made furniture: https://www.mobalpa.es/es - SoCoo'C, a young and dynamic kitchen brand who make kitchens accessible and fun to create: https://www.socooc.es/ Do not hesitate to contact me for more info!

Manager at the Westwing Club (Private Sales business) for the french market : - managing a portfolio of more than 100 suppliers (furniture, decoration, tableware) - selecting products for thematic and branded campaigns - pricing products following KPIs (margin objectives) - analysing campaigns performance - following Home&Living trends and actors from the industry

Mission : managing the team in charge of the sales of small and large domestic appliances within the European market

Mission : reaching a double digit growth for the Small Kitchen Appliances Category within Europe Tasks : - pricing management - sales forecasting - new product launch - monitoring and improving products' display on marketplaces (Amazon, Ebay, CDiscount...) - stocks management in collaboration with the purchasing team - competition and market analysis

Developed partnerships (online & offline), negotiated contracts & managed projects Represented company at trade fairs & sold products Created emailing campaigns (negotiated with agencies, created email concepts), Text Ads for Google Adwords & Facebook Ads Community Manager for the Facebook company page Responsible for multi-channel campaigns

Email Marketing (French market): - Identified and negotiated partnerships with Digital Agencies to develop emailing campaigns - Optimized campaigns (benchmarks, AB tests) Performance Marketing: - Developed Facebook ads and SEM management skills (structure, targeting, ads optimization) Others tasks: - Managed the partnership for the retargeting channel - Researched and analysed keywords to optimize content pages (SEO)

- managed posts on Social Networks via Hootsuite/TweetDeck (Facebook, Google+, Twitter, Instagram) - increased leads with posts analysis and CTR - managed Facebook ads

- Developed the brand "Psychologies": suggested and conceptualized new development ideas - Studied the feasibility of new projects and elaborated business models - Implemented projects’ operations (organization of cruises for readers, launch of an app for e-learning development…) - Monitored activities concerning intellectual property (managing copyright) and competitors’ diversification

For the distribution’s activity and Hispanic’s subsidiaries - Analysed the monthly turnover and the operational outcome to provide reports to the Board - Assessed the future financial activities: identification of risks and opportunities for the subsidiaries (turnover and operational income) - Involved in the critical review concerning the forecast of the end of the year and the budget - Monitored economic and political news concerning the Hispanic countries

Advised and gave information to customers Fit out a world to show products Sold products

- Traveled in Peru during 2 months (summer 2010) to support the “Casa Luz” orphanage - Recruited and motivated a team of 28 members, managed the project with a budget of 15,000€

- Sorted bills - Created documents thanks to boards and graphs on Excel to submit the company’s figures - Checked the monthly payments according to banks’ data

Business courses in finance/accounting, marketing, entrepreneurship, human resources management

Master thesis: Is the message “free” on food products reassuring or anxiety-provoking ? 3rd year: exchange program in Ontario (Canada) 2nd year: architecture business and sustainable development career (market studies, business plan, studies on the project’s viability)

"Classes Préparatoires Hypokhâgne/Khâgne B/L ": two-year-course to prepare French Business Schools' competitive exams