Chen Zhong

1.Provided support to a team of creative and media planners, as well as assisted staff in collecting and analyzing data for various planning projects, e.g., Brand Innovation Workshop for Hisense Group 2.Conducted face-to-face interviews and prepared planning reports and presentations, e.g., Consumer Preference Test of Pepsi’s Taglines and Consumer Behavior Survey of TV purchase in Shanghai 3.Researched topics for clients like GE, i.e. Case Study of the 10 Most Successful Enterprise Weibos in China

• Assisted staff in preparing "Stay Hilton Go Everywhere" Advertising Campaign in the Xujiahui Grand Gateway • Represented Hilton hotels & resorts and introduced the 3D chalk art to both Chinese and foreign visitors • Kept in contact with the news media like Xinmin Evening News, Shanghai Morning Post, ICS, etc.

German Literature, German History, Preparatory Course for DSH, German Economy

Advanced German, Interpretation, Written Translation, German Literature, Business Letter Writing, Economics, Business Operation and Administration, German Regional Studies, Linguistics, Intercultural Communication, etc.