Chris MacDonald

- Create, optimize, and analyze digital marketing campaigns for agency's clients in several industries - Deep dive into Google Analytics and other analysis platforms to reveal campaign ROI, then use that data in future campaigns to microtarget specific audiences - Build and present detailed, analytics-driven reports on campaigns - Manage and mentor diverse team, including social media specialist, community manager, SEO specialist, and PPC specialist

- Defined, executed and monitored overarching social media, SEO, and PPC strategies for luxury real estate brand and its properties - Oversaw and directed social media agency’s efforts, including tactics, best practices and reporting - Partnered with property managers to establish a social-media-aware culture among staff/residents - Analyzed data from Google Analytics, social media channels and social reporting tools then provide managers with monthly reports and direction

- Was accountable for planning, managing and measuring all social media marketing efforts - Managed $5,000/mo. AdWords PPC budget - Wrote, deployed, tested, and optimized PPC text ad copy - Leveraged WordPress and Adobe PhotoShop CS5 to optimize site content, employing SEO best practices - Established relationships with online community by identifying key IT industry influencers - Documented evolving social media best practices and trained sales staff

Finished project work in July 2015 - Planned/executed media outreach and social media campaigns for Dairy Queen and Orange Julius - Used Twitter to establish relationships with and pitch bloggers - Wrote press releases - Created media lists - Researched/pitched local, state and national media - Tracked media placemen

- Created and managed CBSMiami.com content using WordPress VIP, Adobe PhotoShop CS5 and Adobe Premiere CS5 - Oversaw Facebook and Twitter communities - Utilized WordPress VIP to monitor Web content trends, identify engagement opportunities and increase site traffic - Wrote news stories on deadline for a variety of topics

- Designed and implemented media relations and social media campaign, utilizing Facebook, Twitter and other social media to promote 2011 Mississippi International Film Festival - Conceived and approved changes to content and layout of MSFilm.org - Spearheaded content creation and evolved marketing materials from idea to product - Crafted/employed public relations and media relations plans for film festival - Performed television interviews and responded to media inquiries

- Edited website content - Wrote news and weather stories for public broadcast - Enhanced website stories with images, slideshows and video - Prepared graphics and presented weather forecasts to public on live television - Guided public through life-threatening weather events - Coached children to deliver weathercasts on morning show

- Managed website plus all Web/social media content and growth campaigns - Trained staff of 15 on social media best practices - Edited/proofread all website content - Engaged and nurtured social media communities using HootSuite - Utilized CMS tools to provide weekly reports, monitor website trends and adjust social media campaigns - Collaborated with management on website content and social media initiatives that spurred social media engagement and drove sales