Christie Elizondo

Angestellt, Senior Manager Marketing, Beta Systems Software AG
Abschluss: Bachelor of Science, Northwest Missouri State University
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Marketing
CRM
Salesforce
Salesforce CRM
Marketing & Sales
Marketing operations
Wordpress
Landing Page Optimization
HubSpot
Sales enablement
Data Analytics
Data Analysis
Google Analytics
Lifecycle Management
Sales Pipeline
Management
Marketing management
Marketing strategy
Leadership
International experience

Werdegang

Berufserfahrung von Christie Elizondo

  • Bis heute 8 Monate, seit Dez. 2024

    Senior Manager Marketing

    Beta Systems Software AG

  • Bis heute 2 Jahre und 7 Monate, seit Jan. 2023

    Head of Marketing

    Spectrm

    • Lead marketing team responsible for all marketing strategy and campaign execution • Collaborate with senior leadership teams to ensure marketing alignment with company KPIs • Marketing budget, spend and ongoing vendor management • Prepare monthly presentation and reporting of team projects and performance

  • 1 Jahr und 1 Monat, Okt. 2021 - Okt. 2022

    Senior Marketing Operations Manager

    Nauto

    • Manage marketing automation platform by building Marketo campaigns, pages and emails for the demand generation team and monitoring system integrations and Salesforce sync • Measure effectiveness of content, event, and webinar campaigns using funnel metrics and analytics from Marketo • Facilitated sales and marketing alignment by implementing Outreach and onboarding sales team members • Worked cross-functionally to complete a marketing automation platform transfer from HubSpot to Marketo

  • 2 Jahre, Nov. 2019 - Okt. 2021

    Senior Marketing Operations Manager

    VSSL Agency

    • Managed marketing and sales ops initiatives to support 4-6 B2B focused SaaS companies with HubSpot, Marketo or Pardot and Salesforce • Supported sales alignment in lead scoring, persona segmentation and ABM strategy while building reports and dashboards for stakeholder goals • Collaborated to build integrations for advertising, analytics, compliance, sales outreach, lead gen, events and chatbots • Manipulated data in Salesforce using process builder, workflows, Data Loader and LeanData routing diagrams

  • 2 Jahre und 9 Monate, März 2017 - Nov. 2019

    Marketing Automation Specialist

    Gravity Global

    • Collaborated with marketing, sales, content and demand gen teams to develop ABM strategy by identifying target accounts, developing scoring models, setting qualification thresholds and building persona-based workflows with Mojo Media Labs (acquired by Gravity Global) • Created email autoresponders using HTML and CSS to match client branding and nurture sequences using prospect tokens and dynamic content • Reviewed cookie policies and database consent to adhere to GDPR and CCPA guidelines

  • 3 Jahre und 10 Monate, Feb. 2016 - Nov. 2019

    Marketing Automation Consultant

    Automize Marketing

    • Consulted with clients to optimize efficiency and drive measurable pipeline conversion results in Pardot, HubSpot and Marketo marketing automation platforms • Built guided Marketo landing pages using HTML and CSS with Marketo syntax to allow clients to have flexible page assets for marketing team use • Configured Salesforce bisynchronous data mappings and integrated sales enablement tools, automation platforms, webinar systems, tracking for reports

  • 1 Jahr und 11 Monate, März 2014 - Jan. 2016

    Web Designer

    CreativeOne

    • Managed B2B marketing automation platform with primary goal to ensure proper email marketing segments for advisors based on location, license type and portfolio • Developed WordPress websites and B2C lead generation funnels for financial advisors through FINRA and SEC compliant landing pages

  • 1 Jahr und 7 Monate, Sep. 2012 - März 2014

    Web Optimization Manager

    Adknowledge

    • Optimized landing pages to improve usability and metrics, strategized A/B test plans, monitored email deliverability and created cross-client email templates • Managed mobile optimization for top advertiser landing pages to increase conversions and provide a value added proposition to working with Adknowledge

  • 2 Jahre und 5 Monate, Mai 2010 - Sep. 2012

    Interactive Media Designer

    Uhlig

    • Designed, developed, and tested internal and external web-based applications and graphics using HTML, CSS, JavaScript libraries, ColdFusion, and Adobe Creative Suite • Built wireframe mockups to present to clients and worked cross-functionally with a team of developers and designers to ensure usability and brand standards were met

Ausbildung von Christie Elizondo

  • Bis heute 11 Monate, seit Sep. 2024

    Business Administration

    Frankfurt School of Finance & Management

    The Executive MBA targets experienced business managers who display the personal, academic and professional readiness for transforming themselves into visionary and responsible leaders.

  • 3 Jahre und 10 Monate, Aug. 2006 - Mai 2010

    Interactive Digital Media

    Northwest Missouri State University

Sprachen

  • Englisch

    Muttersprache

  • Spanisch

    Gut

  • Deutsch

    Grundlagen

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