Christopher McTaggart

Developing a novel theoretical approach to problematizing news avoidance in the Swedish context

- Collaborated with professor to set clear course outcomes and structure the syllabus - Redesigned web page for easier use with an emphasis on lateral rather than top-down communication - Incorporated Al art and style transfer technologies into the course materials and assignments

- Established new communications strategies for internal and external publications - Redesigned graphic profile to better represent intended market - Developed effective communications solutions for students, parents, and health professionals during COVID-19

- Designed new brand identity for the station via visual style, engagement forms, and graphic profile - Developed new promotional strategy for NPB through social media and organic advertising - Conducted analytical research on viewers to establish baseline for tracking impacts of policy change - Spearheaded COVID-19 PSA with a focus on underserved communities and alternative forms of outreach

- Collaborated with creative team to develop marketing strategies and establish lines of communication with target demographic - Performed market analytics to maximize cross-platform engagement - Employed social media Logics to capitalize on organic growth and advertisement, lowering overhead cost for marketing while increasing viewership