Claire Umeda

Using Agile/SCRUM to optimize marketing in an exciting, fast paced company. Our product allows me to learn about innovative technology that will impact our lives in the future.

Rebrand and company launch: brand and identify, case studies, Website + SEO Events: RSA Conference 2012, BSides SF, InfoSec UK, Apps for Security. Work recognized in CRN "Marketers Gone Wild: 12 Memorable Examples of RSA 2012 Signage" http://bit.ly/Ikexyb

Product owner of Pet Tales Game (the best looking game on Facebook) using the agile development process, Scrum. Collaborated closely with engineering, art, design, game services and quality assurance in order to consistently deliver solid incremental releases. Planned and managed the product roadmap and created specification documents and visuals (wire frames, mockups, etc.). Analyzed metrics and identified AB tests in order to optimize monetization, retention and viral spread. Managed bugs and user stories

Adorable, 3D virtual pets that look so incredibly real...if only you could cuddle with them! Managed the virtual, online marketplace and social marketing programs. Created sponsorship cross promotional proposals and managed marketing campaigns: Twentieth Century Fox's Marmaduke the movie, Purina Pet food, Pedigree Pet Food and Marley and Me.

Additional responsibilities from company acquisition include: Project Management, Product Marketing, Application Design, Corporate Brand and Messaging, Website, and Collateral. Product and Project Management: Determined product roadmap and features based on customer requirements. Managed product and application development deals for Fortune 50 customers and partners in Japan, setting priorities, timelines and ensuring deliverables were met as expected. Corporate Marketing: Created company brand (log

Blending marketing strategy with technical and tactical skills to advance LignUp's within the enterprise, Web 2.0, ISV and service provider markets and developer communities. Managed marketing programs (corporate, developer, channel and partner,) and PR. Delivered an array of effective sales and business development tools and programs in short time cycles. Responsibilities: Developer / Product / Partner / Corp. Marketing Created and Designed POCs, mashups, product and web applications showcasing Lig

Worked cross functionally to manage multiple projects: seminars, events, multimedia platforms, web content, webcasts, and collateral. Utilized vendor management and writing and editing skills adapted to company messaging and brand. Formulated strategic survey from the Enterprise sales team and extracted and analyzed key data points to help improve future marketing communications. Tracked and reported quarterly/annual metrics and budget. Conducted cost evaluations, vendor reviews, and research analysis. Refi

Managed the Customer Reference and Rewards program at Entrust Technologies. Secured customer references for prospects, analysts, media, and the channel to helping to shorten sales cycles and generate press and analyst coverage. Oversaw customer user group events, including interfacing with customers, driving the agenda and arranging speakers and event logistics. Created and lead a team to execute a grassroots, innovative branding campaign for enCommerce, inc. that connected a complicated security so