Claudio Ruggiero

DriveNow is a joint venture between BMW and Sixt, which offers a car sharing service. In my position I deal with: • Planning, Set-up and optimization of Display, Adwords, Affiliate, DEM and Facebook Campaigns; • Landingpages optimisation and A/B Tests; • Responsible to reach the assigned KPIs (CTR, CR, CPL, ROI, user activity) for lead acquisition; • Set up of Mobile campaigns (lead acquisition and App download).

Westwing Home&Living is an e-commerce start-up which provides high-end home forniture and accessories. Westwing has established itself as leader in Home&Living in 11 markets, already. I am working in the Performance Online Marketing team, within my tasks there are: o Online campaigns analysis and optimization; o Real Time Bidding, Dynamic bannering, Attribution and Retargeting (sales and lead) o Managing deals with publishers and scouting new ones.

Kia Motors is an ambitious korean top-riser brand playing into the automotive industry. The company has invested very much in brand image enhancement and customer acquisition. o Definition of product positioning for 4 vehicles (delivery of better margins and product offer) o Deliver of sales trends and market analysis (implementation of new tools for a relevant picture of the market) o Customer prospection through buyer survey analysis, brand image enhancement

Fiat Professional is a Light Commercial vehicles manufacturer. My role was to coordinate all the marketing activities from the HQ. o Setting up product and price positioning of 5 vehicles (lineup and margin optimisation) o Development of sales and market trend analysis o Customer prospection (Buyers survey) and CRM development for customer retention o Elaboration of competitiveness analysis and promotional initiatives to maintain sales

This position focused on Europe marketing activities for Fiat Professional brand, top player in Europe for Light Commercial Vehicles sales. I analyzed the demand developing the following tasks: o Customer buying trend examination o Market analysis for Europe markets: weekly reports delivery to middle management (data analysis skills acquired) o Local Supply demand management o Business case development (developed deep knowledge of each market)