Coco Song

Reported to Sr. Marketing Manager and assisted with the marketing of Carl Zeiss U.S. microsurgical portfolio.Surveyed Hospital Sales to establish promotion uptake rate and customers reasons for purchase to analyze customer base profile, win/loss and promotion success.Analyzed marketing campaign and promotion to determine campaign metrics,ROI and optimal marketing mix allocation.Utilized secondary market research to estimate U.S. total addressable market and ZEISS market share for microsurgery

Hired by CEO optimized marketing budget allocation and inventory management .Proposed sales strategy for Chinese market, leading to increase in sales revenue.Optimized inventory management, resulting in an annual savings.Improved budget allocation and ROI, contributing to a increase in revenue.

Recruited by VP of Marketing to oversee export/import business in 8 subsidiary companies with 100+ customer accounts across 5 continents.Confirmed inventory transportation and verified financial payments, contributing to profit increase.Audited contracts and credit transactions, reducing lost revenue.Interfaced with over 50 customer resulting in a 30% increase in customer satisfaction

Recruited by Marketing Manager and Sr. Director of Supply Chain to analyze China appliance market. Optimized storage inventories and improved logistic management, contributed to transportation time efficient. Analyzed market data and customer preference, contributing to better market strategies that increased sales revenue.Optimized storage inventories and improved logistics management, saving,and time in logistic supply and inventory transportation cost per transaction.

Louis Vuitton marketing project: Delivered a highly creative brand development plan in the U.S.A. Presented 3 brand positioning recommendations through 2nd research tools to analysis data to grow brand awareness.Created proposal for expanding luxury product offerings to younger demographic.