Corinna Siena

Wir decken alle Bereiche ab die Sie benötigen um Ihr digitales Produkt erfolgreich zu starten. Wir bieten Ihnen unsere Expertise im Bereich Softwareentwicklung und Online Marketing um Ihre Ideen Realität werden zu lassen.

Natural cosmetics brand ACARAA 1. Launch of the Online Shop on Shopify: - technical implementations (Google Analytics, Google Search Console, AdWords) - onsite content, design and UX 2. Customer Database and CRM system Sharpspring 3. Brand and performance marketing campaigns on Instagram, Facebook, AdWords Products under the brands bonmedico/bonvivo/acaraa sold on Amazon EU & US: 1. PPC keyword search campaigns management on Amazon 2. Keyword and product description optimisation for Amazon IT

- Plan, analysis, optimization of Performance and Display Marketing campaigns in the international English speaking markets and DACH - Budgeting, costs control, revenues, Lifetime Value, CPLTV control of the channels under my responsibility

CRM - Customer Retention Marketing - Email Marketing planning, implementation, weekly analysis and optimization for the Italian market and support to the international markets - A/B testing of new email content to implement new customer segmentation strategies and ad-hoc promotions

- Managing the launch of CupoNation in the Italian market designing powerful content and keywords from a SEO perspective - Implementing effective SEO techniques in order to optimize the position of our Website in Google (use of Searchmetrics; Similar Web; Google Analytics; MOZ Open Site Explorer; Majestic SEO) - Analyzing the traffic sources and trends (Google Analytics) and business performance data - Implementing Online Marketing campaigns in cooperation with the Business Development Management

Supporting the launch of Stylight (www.stylight.it) in the Italian market through the following tasks: - Preparating the Italian Strategic Keywords - Elaboration the most effective Keywords and SEO texts - Supporting Content Management from a SEO perspective; supporting SEM department team in elaborating Google Ads

- Email Marketing Mangement - Supporting the strategic planning and realization of co-marketing activities with partner companies (e.g. Vodafone; Club Med; Fashionis.com) in order to launch special offers to increase spending stimulation of Amex card members - Coordinating the execution with internal departments and external partners to prepare the onsite and offsite marketing campaigns

- Suppliers and customers orders management - customer care activities - trade marketing activities such as sell in/sell out analysis - monitoring the sales volume of the following retail channels: flagship stores, online shop, mail orders

Postgraduate Program, Business, Management, Marketing, and Related Support Services

- Strategic marketing - Marketing Laws and regulations - Industry analysis - Consumer Behaviour - Information technology for marketing - Consumer Culture theory - Product innovation and market creation - Quantitative and analytical marketing - Channel marketing - Competitive analysis

Scientific High School Diploma - Specialization in Mathematics and Physics