Craig Canham

Digital Catalyst provides an all-inclusive branding and marketing service for Private Healthcare organisations. We specialize in new patient acquisition, conversion and retention via digital channels. Specialties Digital Catalyst is a London based agency that caters exclusively for the branding and marketing needs of the Private Healthcare industry.

Manage subscription and core sale revenue with combined budgeted revenue of $30m and a total marketing spend of $1.4m. Oversee and manage all branding strategies and implementation for the division. eCRM & Digital Marketing techniques – a key role in the business remit to provide extensive.

Formalised a coherent E- business marketing strategy, which set to achieve $5m within three years. International Sales & Marketing – growing international business sales target worth $12.9m. Delivery of customer facing sales strategies, in particular in-house counsel ($9.1m) and non-legal professionals ($8.4m), to deadline and within budget Brand management.

Budgetary control – the management of a $720k corporate promotional budget, and $360k product budget Site licence sales and marketing - Exceeded 5 million desktops within the first twelve months Strategic business acumen – significantly contribute to the strategic development of the business Project management - a key member on all projects associated with the company wide CRM programme Team management – leading a team of eight split across New York and London through reorganisation

Achieved and exceeded International circulation sales forecasts by 11% Strategic business development Management of a $720k promotional budget, to achieve annual sales target of $8.6m Brand and product management of the portfolio Web site product management