Craig Canham
Bis 2008, Marketing Director, Informa
London, Vereinigtes Königreich
Werdegang
Berufserfahrung von Craig Canham
Bis heute 11 Jahre und 1 Monat, seit Mai 2013
Account Director
Digital Catalyst
Bis heute 12 Jahre und 3 Monate, seit März 2012
Marketing Consultant
Society for Endocrinology
Bis heute 12 Jahre und 4 Monate, seit Feb. 2012
Account Director
Sugar Rush Advertising
Bis heute 12 Jahre und 4 Monate, seit Feb. 2012
Founder
CMC.Consulting
Bis heute 15 Jahre und 3 Monate, seit März 2009
Consultant and Training Facilitator (Contract)
Scene Change
2 Jahre und 3 Monate, Juni 2009 - Aug. 2011
Creative Director
Digital Catalyst
Digital Catalyst provides an all-inclusive branding and marketing service for Private Healthcare organisations. We specialize in new patient acquisition, conversion and retention via digital channels. Specialties Digital Catalyst is a London based agency that caters exclusively for the branding and marketing needs of the Private Healthcare industry.
2 Jahre und 3 Monate, Juni 2009 - Aug. 2011
Head of Marketing
Future Science Group
Manage subscription and core sale revenue with combined budgeted revenue of $30m and a total marketing spend of $1.4m. Oversee and manage all branding strategies and implementation for the division. eCRM & Digital Marketing techniques – a key role in the business remit to provide extensive.
Formalised a coherent E- business marketing strategy, which set to achieve $5m within three years. International Sales & Marketing – growing international business sales target worth $12.9m. Delivery of customer facing sales strategies, in particular in-house counsel ($9.1m) and non-legal professionals ($8.4m), to deadline and within budget Brand management.
1 Jahr und 8 Monate, Okt. 2002 - Mai 2004
Head of Site Licence Marketing
Nature Publishing Group
Budgetary control – the management of a $720k corporate promotional budget, and $360k product budget Site licence sales and marketing - Exceeded 5 million desktops within the first twelve months Strategic business acumen – significantly contribute to the strategic development of the business Project management - a key member on all projects associated with the company wide CRM programme Team management – leading a team of eight split across New York and London through reorganisation
7 Jahre und 6 Monate, Apr. 1995 - Sep. 2002
International Marketing Manager
www.elsevier.com
Achieved and exceeded International circulation sales forecasts by 11% Strategic business development Management of a $720k promotional budget, to achieve annual sales target of $8.6m Brand and product management of the portfolio Web site product management
Sprachen
Englisch
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