Cristian CITU

Everything about the Chief Digital Officer role and Digital Transformation & Innovation.

Leading a team of 20+ for this corporate start-up incubated by Husqvarna Group, focused on AI and machine learning models powered by satellite data and other data sources, and delivered in a SaaS approach

World Vision is the largest child-focused private charity in the world and has been working in nearly 100 countries to impact the lives of over 200 million vulnerable children by tackling the root causes of poverty. In 2020 World Vision raised more than US$3 billion!

The HumanCapitalNetwork® is a collective of entrepreneurs, global C-Suite citizens, academics, investors, family offices, and other innovators. HCN invests from its network affiliates, high net worth individuals, family offices and venture capital partners of permanent capital to fuel entrepreneurship at all stages. HCN aims to build great companies and help them be operationally excellent, delivering sustainable value creation that drives social economical change.

My work at the World Economic Forum has been focused on the impact of digital technologies on business and wider society. I’ve collaborated with C-level executives, experts, academics, and other digital leaders in designing solutions to digital transformation challenges. I’ve also managed dedicated deep-dives on new digital business models, and together with global innovators explored the implications of exponential technologies such as quantum computing.

Within the Corporate Strategy team I had the exciting role of designing the group Digital Transformation framework and driving the implementation of the transformational agenda – everything driven by Customer Experience. Previous roles: Director, Global Digital Marketing Associate Director, Corporate Marketing Digital Marketing Program Manager Marketing Specialist

I went through a very accelerated learning curve while delivering consulting projects to a wide range of customers from industries like IT, Telecom, Automotive, Pharma or Retail. Besides core consulting services, I’ve spent a lot of time working on Training & Development programs as well as managing Recruitment processes which helped me upgrade my interpersonal skills - those skills turned out to be essential for success in my future corporate roles.

The advertising industry can provide very strong learnings while dealing with high customer expectations, tight dead-lines and aggressive sales targets. It’s a tough environment with very high competition and only by establishing authentic relationships with the customers I’ve been able to make a difference.