Dan Oancea

NextAtlas is a successful start-up and online platform that analyses billions of social media data to predict and envision future consumer trends, attitudes and behaviours using Artificial Intelligence technology. Competencies - Development and implementation of the NextAtlas business development strategy in the Central European region. Engagements and relationship development with senior clients in the areas of strategic insights & planning, product development and brand innovation.

Competencies - full P&L responsibility and general management of Geometry Global, the new agency team formed following the global merger of Ogilvy Action, G2 and JWT Action. Development and implementation of the company’s short and long term plan, with major focus on expending clients portfolio and overachieving the agreed New Business Plan.

Competencies - Full P&L responsibility and general management of the global business Vogue BAT and European responsibilities for The Coca-Cola Company account.

Competencies - Full P&L responsibility and general management of the Ogilvy Action team with major focus on expanding the scope and role of Ogilvy Action within the Ogilvy Group Russia. Development and deployment of an accelerated growth plan, with a greater focus on expanding the brand activation and shopper marketing disciplines and diversify clients portfolio and the agency’s offer.

Competencies - Regional brand management responsibility for the flavored carbonated soft drinks including Fanta, Sprite and Schweppes. Turnover and profit responsibility for the respective brands in Romania, Bulgaria, Croatia, Serbia, Slovenia, Albania and Bosnia.

Competencies - Regional marketing management and responsibility for re-entering the ex Yugoslavian markets – Serbia, Croatia, Slovenia, Bosnia, Albania. Full responsibility for achieving brand health indicators through the development and implementation of the new brand portfolio and marketing plans. Shape, develop and lead the marketing teams in key focus markets.

Competencies - Responsible for managing the company’s brand portfolio in Romania, leading and developing the brand marketing team. Full responsibility for achieving brand KPI's and for the development and deployment of the full brand marketing mix. Lead the Product Development Team forum, with the major goal to achieve market leadership in terms of product innovation.