Daniel Bussius

Berufserfahrung von Daniel Bussius

• Bis heute 17 Jahre und 5 Monate, seit 2007

  Director of Marketing & Communications

  Paradigm Management Services

  Hired by nation’s leading catastrophic care management company with over $170M annual revenues to create the marketing and communications strategy, a newly created position and task that had not been done for 10 years prior. Broad scope of responsibility including on and offline marketing and analytics, P & L, advertising, public relations, copywriting, collateral development, pricing, tradeshow participation, customer seminars, promotions, sales tools, and B2B partnerships.

• 2005 - 2007

  CEO

  Vegas Music Conference

  Created departmental budgets, global marketing and communications plan, conference seminars and special events, sponsorship tiers, property scouting, website and online marketing development and analytics, talent booking, and pricing. Responsible for company-wide P & L, hiring, training and managing senior management, creating B2C communications, pitching business plans.

• 2004 - 2005

  Director of International Marketing & Events

  SMS.ac

  Hired by industry leading Pre-IPO global telecommunications company to refine and expand global marketing, communications and events program. Managed a $10M annual budget, created online marketing campaigns and analytics, customer acquisition and retention programs, SEO campaigns, media acquisition, database management and communications, product launches, online website content, landing pages, conference participation, private conference creation, B2B business development, managed cross functional teams i

• 2004 - 2004

  National Events Manager

  BFG Communications

  Directly recruited by an award winning communications agency to create national event marketing strategy for Fortune 100 clients. Position was a contract basis. Directly managed $2.1M marketing budget handling marketing campaigns, email marketing, sponsorships, cross promotional opportunities and product sampling. Managed asset tracking, ROI for marketing and event campaigns, managed 36 full-time direct reports, creation of events, celebrity partnerships/booking, public relations, sponsors and third part

• 2002 - 2004

  Territory Marketing Manager

  Brown and Williamson

  Directly recruited from In The Mix Promotions by former Fortune 100 client to manage Southern California region. Managed territory annual marketing and events budget, managed inventory with annual value exceeding $600,000. Trained full-time staff, negotiated contracts with venues, third party vendors and talent. Oversaw territory P & L, sales initiatives, brand launches, retail product placement, designed and managed events, sponsorships, talent booking, and product sampling campaigns.

• 1998 - 2002

  President

  In The Mix Promotions

  Created boutique marketing and events company from the ground up while sophomore in college. Built company from 1 person to 80 employees within 2 years. Pitched million dollar marketing programs, created national event marketing programs, retail marketing programs, on/off premise sampling events, sponsorships and cross promotional opportunities. Conducted market research and planning, conceptualized marketing, promotions and events strategies for Fortune 100 brands. Handled all P & L, pricing, advertisi

• 1994 - 1998

  Sales Trainer and Local Events Manager

  UST, Inc.

  Recruited while in college to train employees and clients on national marketing and sales programs for nation’s industry leading consumer packaged goods company. Managed local marketing and event budget. Negotiated on site advertising and sponsorship terms with NASCAR, PBRA, Motocross, Super Cross, and college events. Scouted and negotiated terms for product placement opportunities for company flagship product line for both on and off premise accounts.