Daniel Lehmann

Leading the global marketing and community teams for a next-generation blockchain-based space exploration strategy game. Responsible for defining and executing the comprehensive GTM strategy, including brand development, performance campaigns, and PR. Oversaw the development of the NEBU token utility model and managed the growth and engagement of a decentralized community across key platforms (Discord, Twitter), successfully driving adoption and retention within the Web3 ecosystem.

Managed and optimized B2C digital marketing channels for a portfolio of mid-core online games, focusing on customer acquisition, lifetime value (LTV) maximization, and retention programs. Directed a team responsible for content marketing, social media strategy, and email automation. Achieved a 25% increase in organic traffic and successfully launched two major product expansions.

Developed and executed marketing plans for new software product lines aimed at creative professionals. Managed agency relationships, media buying, and budget allocation for all major launch campaigns. Implemented a data-driven approach to content localization and regional market penetration in DACH and Benelux territories.

Supported the Head of Digital Marketing by managing SEO performance, generating monthly performance reports, and coordinating the creation of marketing collateral. Successfully migrated the company blog to a new CMS platform, improving load times and mobile optimization.

Assisted the marketing team with social media scheduling, competitive analysis, and event support for product launches. Gained foundational experience in digital campaign tracking and basic graphic design tools.