Daniele Bonifaccio

Annual budget – Revenue stream and Gross Margin – execute new business acquisition, plan delivering profitable business growth in line with budget for 37 countries in Europe. Evaluate business evolution by existing customers like Avis, Europcar, Euromobil, Hertz, Enterprise, Sixt. Set stretch targets. • Market and customer knowledge. • Consistent growth and profitability analysis. • Responsibility for negotiations. • Account Analysis and Control.

Responsible for two international teams consisting of KAMs and Project Mgrs. Meeting the Heads of the Brands and the Importers, monitoring progress on specific projects/targets. Working at different levels within the Volkswagen Group to interact with the other decision makers. Shifting from short-term sales to long term customer relationships. Analyzing and managing profitability of current business. Building targeted account relationships. Markets/accounts planning.

Prospecting for and closing business with new customers in Italy, France, Spain. Developing a long-term focus. Working at different levels in the customer organization. Understanding and influencing the complete customer decision-making structure. Focusing on profitability, as well as turnover. Working at different levels in the customer organization. Work in conjunction with country teams to deliver profitable growth and customer satisfaction. Expand VW Group Fleet market penetration.

Expand Chep market penetration in Italy, focussed on market information, analysing trends to set up business strategy. Study of revenue stream and gross margin. Execute new business acquisition plan to deliver profitable business growth.

Managing a sales team of 16 people spread nationally and supported by a staff of 3 people. Expand and maintain large accounts portfolio prominently made of corporations (Fiat, Eni, Enel, Telecom, Pirelli, Rai, Club Med). Constant contact with the Central European Office to determine strategies. Worked under the national sales director and the EU corporate sales director. Outstanding track record for the new business acquisition. Awarded Best Salesman 2005 for Italy