Dave Michaels

I provide content services to generate leads and other website traffic for clients. I research and write SEO-optimized blogs and articles. I also provide editing services to help clients both improve their content and prepare it for submission/publication.

I provided a variety of online marketing and content services to generate leads and conversions. Accomplishments: • Increase traffic more than 20% on website with 100K+ visitors/month. • Refine, hard launch, and grow web app with hundreds of users.

I developed initiatives providing the necessary support to grow new and existing service offerings. This work fell into two primary roles: content/editing, and general advisory. Recent Accomplishments • Wrote original content and provided editorial support for over 50 blogs and articles. • Developed client acquisition campaigns for presentation speaking program line of business. • Refining the videos and content strategy for the YouTube channel.

I managed an inbound marketing program overseeing 6 e-commerce sites and 2,000 conversions/week using Adwords and Bing platforms. I also did SEO for site redesigns and wrote new product descriptions. Accomplishments • AdWords optimization and growth activities grew total monthly conversions 15-50%. • Maintain acceptable cost/conversion during growth campaigns. • SEO strategy on website redesign and launch led to Organic Traffic grew 43% over 3 months.

I managed employees and clients and delivered inbound marketing services. I also grew the client base with an internal sales and marketing effort. Accomplishments Developed and executed full sales system - Lead gen/prospecting through closing. Optimized clients’ AdWords’ accounts to increase sales leads on average 20%. Increased average revenue from website development service over 35%. Boosted website development sales by nearly 80%. Standardized website development to reduce timeline 15%.

I ran startup training programs and events while helping drive demand through a sustained sales and content marketing effort. I also consulted with startups as needed. Accomplishments Consistently maintained maximum enrollment in Tech Ranch’s flagship class, Venture Forth. Developed and ran Austin Startup Bazaar that attracted 400+ people, yielded dozens of leads, and became an annual event.