David McCann
Werdegang
Berufserfahrung von David McCann
Ecolab Europe GmbH
- 4 Jahre und 1 Monat, März 2015 - März 2019
Marketing Director Institutional Europe
Ecolab Europe GmbH
- 1 Jahr und 11 Monate, Mai 2012 - März 2014
Brand Portfolio Director
Carlsberg Switzerland (Feldschlösschen Getränke AG)
• Responsible for the strategic leadership of the mainstream local and discount brand team. (€200m net revenue) • Leadership position within a formal brand planning process to link Brand, Channel and Sales functions. • Develop turnover, margin and share via NPD based on valid insight activities. • Multi-million Euro budget responsibility for full mix activities. • Key interface with all agencies and media buying.
- 3 Jahre, Mai 2009 - Apr. 2012
Marketing Director - Brand
Henkel UK Ltd
Strategic leadership of the UK Brand Marketing Team. Activities undertaken: • Complete restructuring/creation ofthe Brand Marketing Team. • Change of philosophy – from a sales support function, to business leadership, • Introduction of a formal brand planning process to link Brand, Category and Sales functions. • Lead the relaunch of core local UK brands Sellotape, UniBond, and Solvite. • Key interface with all agencies and media buying.
- 1 Jahr und 11 Monate, Juli 2007 - Mai 2009
Business Development Manager
Henkel CEE
Strategic development and operational support across a wide variety of topics for Henkel Central Eastern Europe (CEE) Activities included: • Business turnaround • HR development and training • Operational business "health checks" covering key sales, marketing and financial metrics • IT project management across 14 markets to assist with the annual short-term plan.
- 6 Jahre und 1 Monat, Juli 2001 - Juli 2007
International Marketing Manager
Henkel KGaA
International Marketing Manager for a number of different global consumer adhesive brands and categories - Key tasks included • Leading/managing global NPD programs • Development of the global communication platform including TVC creation. • Key metric monitoring and agreement of subsequent action plan with country managers. • Cost reduction management. • Mentoring, management and development of key personnel. • M&A activity assignment in Sydney, Australia (4months)
- 3 Jahre und 5 Monate, Dez. 1997 - Apr. 2001
Senior Product Manager
Henkel UK Ltd
Responsible for 2 categories under the UniBond brand. • NPD Project Management. • Communication plan development including ATL and BTL. • Promotional planning and COG management.
- 2 Jahre und 9 Monate, Apr. 1995 - Dez. 1997
Marketing Manager
AMI Design
Responsible for all Marketing activities associated with this interior design / theme agency working with major UK restaurant, pub and leisure groups.
- 2 Jahre und 4 Monate, Jan. 1993 - Apr. 1995
Marketing Services Assistant
Andy Thornton Ltd
Interior Design & Build Practice - Support Marketing Manager with catalogue production, exhibition stand design, PR and advertising.
Ausbildung von David McCann
- 1 Jahr und 1 Monat, März 2014 - März 2015
Corporate communication
Erasmus-Universität Rotterdam
- 1 Jahr und 10 Monate, Sep. 1993 - Juni 1995
Marketing
Huddersfield University
- 2 Jahre und 10 Monate, Sep. 1989 - Juni 1992
Business Studies and Geography
Trinity and All Saints, Leeds University
Sprachen
Deutsch
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Englisch
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