David McCann

Ecolab Europe GmbH

• Responsible for the strategic leadership of the mainstream local and discount brand team. (€200m net revenue)
 • Leadership position within a formal brand planning process to link Brand, Channel and Sales functions. 
• Develop turnover, margin and share via NPD based on valid insight activities. 
• Multi-million Euro budget responsibility for full mix activities. 
 • Key interface with all agencies and media buying.

Strategic leadership of the UK Brand Marketing Team. Activities undertaken: • Complete restructuring/creation ofthe Brand Marketing Team. • Change of philosophy – from a sales support function, to business leadership, • Introduction of a formal brand planning process to link Brand, Category and Sales functions. • Lead the relaunch of core local UK brands Sellotape, UniBond, and Solvite. • Key interface with all agencies and media buying.

Strategic development and operational support across a wide variety of topics for Henkel Central Eastern Europe (CEE) Activities included: • Business turnaround • HR development and training • Operational business "health checks" covering key sales, marketing and financial metrics • IT project management across 14 markets to assist with the annual short-term plan.

International Marketing Manager for a number of different global consumer adhesive brands and categories - Key tasks included • Leading/managing global NPD programs • Development of the global communication platform including TVC creation. • Key metric monitoring and agreement of subsequent action plan with country managers. • Cost reduction management. • Mentoring, management and development of key personnel. • M&A activity assignment in Sydney, Australia (4months)

Responsible for 2 categories under the UniBond brand. • NPD Project Management. • Communication plan development including ATL and BTL. • Promotional planning and COG management.

Responsible for all Marketing activities associated with this interior design / theme agency working with major UK restaurant, pub and leisure groups.

Interior Design & Build Practice - Support Marketing Manager with catalogue production, exhibition stand design, PR and advertising.