Delphine Gaillard

Built a scalable go-to-market digital marketing strategy for a sustainable Swiss watch start-up brand. • Oversaw development, and promotion of e-commerce website decideandact.com • Developed strategic growth plan • Orchestrated development of brand identity

Set international advertising strategic direction and CRO plan to promote 4,500+ hotels of a global hotel group. • Developed a data-driven international marketing plan, set OKRs and managed LATAM & EMEA budgets. • Lead digital visual content creation, localisation and seasonal offers in line with brands standards • Evangelised the marketing strategy to international teams, report & present results to SVP of international operations

Supported sales with building a team of +15 experts to work on a new campaign optimization project for a SaaS giant. • Work with SMEs and the sales team to establish scope, framework and SOPs for the new process • Managed cross functional teams’ relationships and communications to support the leadership team • Pitched product’s technical features to educate the client as part of the new sales teams’ strategy

Drove activation of growth by optimizing Fortune 500 companies marketing campaigns. • Worked with cross site and cross functional teams to identify client's objectives and drive short- and long-term account growth • Created end-to-end PPC campaigns on Search and Display Networks • Presented proposals and pitched conversion tracking, data-driven attribution and remarketing

Managed marketing activities for 3 regional wholesale teams for a leading international wealth management firm. • Liaised with SVPs to prepare product spec & contracts for clients • Planned high-end events to educate clients on product team’s efforts and new launches • Coordinated marketing collateral creation, follow-ups, and built sales and ROI monthly reports

Developed an inbound marketing strategy and planned collaborative art projects for a private Art gallery. • Organised exhibition openings, managed public relations and pitched clients and prospects • Managed marketing activities, website content and special art projects with external stakeholders • Analysed the contemporary art market and provided strategic pricing recommendations