Denise Dietrich

- Leading the paid search & social unit - Supporting the team and client service unit on strategic and technical matters - Function as strategic client consultant on key accounts - Professional training of team members - Human Resources Management - Strategic planning and execution of paid search and paid social media campaigns incl. testing alphas and betas - Management and execution of presentations (up to C-Level) and reporting for different clients and stakeholders

- Independent conception, implementation, control and optimization of paid search and paid social media campaigns under performance criteria (KPI measurement, - A/B testing - Providing strategic and operational support to clients, with full responsibility for attractive media budgets - Autonomous and independent development of optimization suggestions as well as interpretation of web analytics data - Creation and preparation of customer-specific reports, presentations and appointments

- Independent strategic and operative supervision as well as continuing development of wellknown clients - Conception and supervision of SEA, Youtube and GDN campaigns to achieve specific goals - Full responsibility for media-budgets including control, planning and reporting - Creation and presentation of campaign analysis - Organizing and performing automotive dealer campaigns - Implementing and testing of campaign tracking - Performance analyses SEA Workshops for clients and partner agencies

- Project planning and management for campaigns, onsite activities and localization of multiple country websites - International online-marketing consultation and coordination to implement an new ebusiness website in 17 countries - Development of new functions, SEO- steps and tracking optimization - Coordinating and briefing the production teams (IT, webmasters, creative) - Project- (Timing and Quality) and Budget-Controlling - Creation and analysis of monthly reports - Hosting CMS- workshops

- Online Marketing consultation for an e-commerce website - Coordinating all e-commerce actions( onsite activities, product launches, campaigns) email marketing, affiliate marketing, coordinating with external partner agencies in regards to SEM) - Supporting the implementation of a new CMS for a relaunch - Development of weekly and monthly reports Development of a SEO- strategy

International Marketing, Intercututral Management

International Marketing, Project Management