Derya Güngör

Mine customer data from multiple sources Analyze customer data by using several analytical techniques Develop statistical & machine learning models (multivariate, regression, decision trees, random forests etc.) Derive data-driven customer and marketing action recommendations Define frameworks and metrics of customer studies in collaboration with CX, UX, and product management teams Create dashboards and presentations Convey complex analytics concepts

-Take part in customer-focused process re-design projects -Develope process requirements and new application suggestions -Provide cooperations with all busines units and IT -Define aims of the projects, create processes that deliver end to end best customer experience -Create systems that measure process and user performance in terms of cost, quality and customer experience -Own digital and mobile pre-sales and sales processes designs

-Provide various analyzes, make recommendations and spot new business opportunities -Coordinate and follow strategic plans in line with company's mission, vision and main targets -Execute and coordinate strategic planning process with all company as well Aviva and Sabancı Holding -Follow, support and report strategic initiatives and objectives and contribute to the key strategic projects within company -Bring a new vision by analyzing facts and figures from various perspectives and data sources

Marketing Management & Research Finance & Accounting Economics Management & Organisation E-Commerce

Probability and Statistics Computer Programming Statistical Theory Optimization & Operations Research Multivariate Statistics Regression Sampling Statistical Design of Experiments