Diana Jaser

Business co-pilot role that provides guidance to the portfolio strategy. Leads development and execution of the learning plan to fuel the innovation pipeline for Petcare current portfolio and accelerate the growth of future brands. Represents consumers' voice and partners with the cross-functional team as part of the demand process.

Improve and fuel the relationships with the clients increasing their added value perception. Propose, manage and deliver the research projects for going clients and potential ones. Manage and develop the team work of analysts and interns.

Identification of business opportunities in new product categories. Design and planning of new product launches in Andean region. Volume forecast and monthly analysis of business results. Market research conducted for the early development of new categories. Launch of new categories in the Andean market. Identification of equity opportunities in Peru of FMCG categories.

Regional market research manager responsible for the design and presentation of recommendations to continue fueling Ariel brand growth in the region (Mexico, Brazil, Argentina, Chile, Venezuela, Peru, Colombia and Central America). Assessment and definition of new launches of Ariel´s brand business, including the expansion in new countries in the region. Co-design of marketing plans. Identification of the market target, business potential, volume forecast, and follow up to the brand launches results.

Design, plan, execution and analysis of qualitative and quantitative research. Multiclient and ad hoc studies. Key customers: Consumer goods, retail, insurance and banking, logistic companies.

Business Management