Diana Pirani

Angestellt, Director of Commercial & Pricing, Opia Ltd
London, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

Product Management
Product Category Management
Marketingstrategie
Marketing Management
Product Marketing Management
Pricing Strategy
Pricing Management
Consumer Electronics
Consumer Marketing
Brand Management
Customer Retention
Trading
Product Launch
Go to market
Customer segmentation
Strategic Planning
Strategic Marketing
Customer marketing
Partnership
Strategic Partnerships
Team Management
Team leadership
People Management

Werdegang

Berufserfahrung von Diana Pirani

  • Bis heute 1 Jahr und 11 Monate, seit Dez. 2023

    Director of Commercial & Pricing

    Opia Ltd

  • Bis heute 3 Jahre und 10 Monate, seit Jan. 2022

    Head of Commercial and Pricing

    Opia

  • 1 Jahr, Jan. 2021 - Dez. 2021

    Proposition Lead - TV

    Sky UK

  • 1 Jahr und 5 Monate, Aug. 2019 - Dez. 2020

    Strategy & Planning Lead - Content Marketing

    Sky

    Key achievements: - Delivery of Content Segmentation and its cross-business implementation, resulting in more successful content marketing campaigns & content commercialisation - Launched improved testing capabilities incl. trailer testing, resulting in more effective media planning, campaign phasing & more accurate show audiences. Responsibilities: - Line management & development of a small team - Senior Stakeholder engagement & presentation up to Exec level

  • 1 Jahr und 9 Monate, Nov. 2017 - Juli 2019

    Proposition Lead - TV Products

    Sky

    Key achievements: - Negotiation and delivery of commercial UHD partnership with LG, resulting in significant uplift in QMS sales and ARPU vs. BAU - Delivery of strategy for future products category incl. proposition, product and commercials, resulting in creation of an entire new business unit. Responsibilities: • Line management & development of a small team • Senior stakeholder engagement & presentation up to Exec level

  • 10 Monate, Feb. 2017 - Nov. 2017

    Senior Commercial Manager - Customer Retention

    Sky UK Ltd

    Key Achievements: • Delivered cost reduction of 30% vs prior quarter through more efficient customer targeting & new propositions (c.£20m saving p.a.) Responsibilities: • Commercial Planning for Customer Retention (13 months post cancellation) • Ownership of commercial strategy incl. quarterly planning, forecasting, offer toolkit & mitigation plans • Providing vision, strategy & leadership to a cross functional teams of 10+ • Senior stakeholder engagement & presentation up to Exec level

  • 2 Jahre und 11 Monate, März 2014 - Jan. 2017

    Product / Category Manager Audio Visual

    Samsung Electronics UK

    Key Achievements: • Grew the category by 20% YoY to £45m while remaining profitable • Successfully maintained the No.1 market share position in Blu-ray, HTS & Soundbar for consecutive years. • Launched and grew Samsung's new Wireless Audio category • Negotiated and launched a 1Y commercial partnership with music streaming service Deezer Responsibilities: • Line management & developing capabilities of Junior Product Manager

  • 1 Jahr und 3 Monate, Dez. 2012 - Feb. 2014

    Assistant Product / Category Manager Audio Visual

    Samsung Electronics UK

    Key Achievements: • Launch of the first digital, interactive TV/AV Shop-in-Shop in cooperation with a major independent retailer • Successful management & execution of content promotions (e.g. Netflix) (on time, touch point execution, within budget) Responsibilities: • Supporting the Product Manager AV in planning and implementation of product launches, pricing and channelization strategy, management of marketing and promotional activities (ATL & BTL) • Ownership of Market & Competitor analysis

  • 1 Jahr und 8 Monate, Apr. 2011 - Nov. 2012

    European Product Marketing Trainee TV / Digital Imaging

    Panasonic Marketing Europe GmbH

    April 2011 - June 2011: Sales Special Products (Panasonic Deutschland) July 2011 - May 2012: Product Marketing Consumer TV (Panasonic Deutschland) June 2012 - March 2012: Product Marketing Digital Imaging (Panasonic UK)

Ausbildung von Diana Pirani

  • 1 Monat, Juli 2016 - Juli 2016

    Marketing the Brand

    Chartered Institute of Marketing

  • 1 Jahr und 1 Monat, Sep. 2009 - Sep. 2010

    International Marketing

    King's College London

  • 4 Monate, März 2008 - Juni 2008

    Exchange semester

    Griffith University, Australia

    Consumer Psychology, Internet/Interactive Marketing, Event Marketing & Sponsorship, Comparative Management

  • 2005 - 2009

    International Business and Management

    HAN University of Applied Sciences ( Arnhem Business School), Netherlands

Sprachen

  • Deutsch

    -

  • Englisch

    -

  • Niederländisch

    -

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