Diana Pirani

Key achievements: - Delivery of Content Segmentation and its cross-business implementation, resulting in more successful content marketing campaigns & content commercialisation - Launched improved testing capabilities incl. trailer testing, resulting in more effective media planning, campaign phasing & more accurate show audiences. Responsibilities: - Line management & development of a small team - Senior Stakeholder engagement & presentation up to Exec level

Key achievements: - Negotiation and delivery of commercial UHD partnership with LG, resulting in significant uplift in QMS sales and ARPU vs. BAU - Delivery of strategy for future products category incl. proposition, product and commercials, resulting in creation of an entire new business unit. Responsibilities: • Line management & development of a small team • Senior stakeholder engagement & presentation up to Exec level

Key Achievements: • Delivered cost reduction of 30% vs prior quarter through more efficient customer targeting & new propositions (c.£20m saving p.a.) Responsibilities: • Commercial Planning for Customer Retention (13 months post cancellation) • Ownership of commercial strategy incl. quarterly planning, forecasting, offer toolkit & mitigation plans • Providing vision, strategy & leadership to a cross functional teams of 10+ • Senior stakeholder engagement & presentation up to Exec level

Key Achievements: • Grew the category by 20% YoY to £45m while remaining profitable • Successfully maintained the No.1 market share position in Blu-ray, HTS & Soundbar for consecutive years. • Launched and grew Samsung's new Wireless Audio category • Negotiated and launched a 1Y commercial partnership with music streaming service Deezer Responsibilities: • Line management & developing capabilities of Junior Product Manager

Key Achievements: • Launch of the first digital, interactive TV/AV Shop-in-Shop in cooperation with a major independent retailer • Successful management & execution of content promotions (e.g. Netflix) (on time, touch point execution, within budget) Responsibilities: • Supporting the Product Manager AV in planning and implementation of product launches, pricing and channelization strategy, management of marketing and promotional activities (ATL & BTL) • Ownership of Market & Competitor analysis

April 2011 - June 2011: Sales Special Products (Panasonic Deutschland) July 2011 - May 2012: Product Marketing Consumer TV (Panasonic Deutschland) June 2012 - March 2012: Product Marketing Digital Imaging (Panasonic UK)

Consumer Psychology, Internet/Interactive Marketing, Event Marketing & Sponsorship, Comparative Management