Dionne Boerwinkel

As a Media Optimization Specialist at Pandora, I facilitated cross-media analysis and insights to drive data-driven decisions. I implemented project management methodologies and marketing mix modeling to maximize ROI. For 14 months, I also served as a Social Media Specialist, overseeing social media coordinators, managing paid social media activities, and leading strategies and budgets across eight Northern European markets, collaborating closely with diverse teams.

During my time at OMD DE, I worked with B2C clients in retail and entertainment, enhancing social media strategies and leveraging my expertise. This role deepened my understanding of the German market, media landscape, and cultural nuances.

For 5.5 years, I shaped successful social media advertising and influencer campaigns for clients like McDonald's NL, L'Oreal NL, Dr. Oetker, and Hasbro. My responsibilities included developing and executing social media strategies, training junior specialists, and coordinating campaigns. In my final year at OMD, I worked on digital performance tech projects for McDonald's NL, implementing tracking and attribution solutions to optimize campaign effectiveness.

Lucas Bols is a business of production, distribution, sales and marketing of alcoholic beverages. At Lucas Bols my main duty was to manage the Bols online shop, through applying CRO, SEO and SEA. Although the online shop started off as a costly marketing tool, within less than a year I accomplished to convert the online shop into an effective sales channel. Additionally, I was responsible for the online and social media marketing.