Dom Tillson

nSkin Media is an advertising technology business, leading the evolution of online advertising by inventing and delivering the world’s most effective advertising formats. Our commercial success has been borne out of great media agency engagement and interaction. My role is part of InSkins expansion to help educate and excite clients and creative agencies directly to ensure all key influencers are aware of the strength of the InSkin offering.

As part of the scale display team I was responsible for the on boarding of Microsoft Advertising’s Syndication partners (including development of a GTM strategy & sales training plan) & was accountable for over $6m in annual revenue. I evangelised syndication partners & sales opportunities to our sales team & externally to agencies/clients; working with research & insight to develop an effective advertising story by linking Sales, Marketing, Business Intelligence & Partnership Teams.

I helped set up the commercial division of one of the top independant Music PR and Communications companies. We specialise across Online, TV and Radio promotions and engagement, and represent some of the top music acts in the UK. From Robbie Williams, JLS and N-Dubz, to Shakira, David Guetta, Deadmau5 and to new acts like Local Natives, Middle East and Chief. Lucid leverages these relations to help brands reach their target audiences in a far more compelling way.

Sales Strategy - Developing commercial models for ground breaking ad funded web dramas such as Kate Modern, Gap Year and Sofia's Diary. Evangelising the benefits of engagement marketing using branded profiles on a social network environment. Generating revenues from selling sponsorship, advertising and ad funded content deals across global markets. Working with production companies and partners to develop new revenue streams such as Endemol, Sony Television, Nike, Universal Music and Channel4.

Managed some of the top Internet advertising agencies across the portal (formally Wanadoo and Freeserve). Responsible for negotiating preferred partner deals, key client relationships, and over £1m of ad revenue every year. Project management of key deals involving a range of internal and external business functions, and a number of media firsts at the portal. Consistently surpassed sales targets, and a member of the 2003 Campaign Broadcast sales team of the year.

Several Roles: Set up the commercial, technical & financial functions of the BBC Magazines digital division. Responsible for setting advertising revenue targets. Serviced all relevant online advertising agencies. Account managed the top advertising agencies & client accounts at Beeb.com. Develop & manage e-commerce partnerships across a range of industries. Runner up for BBC Worldwide salesperson of the year award. Classified Ad Sales on BBC GOod Food Magazine.