Ebru Savur

Assigned to interlace the consumer marketing and trade marketing for the project of increasing the overall category profitability for all categories under Nivea brand portfolio by leveraging on business opportunities for Beiersdorf in Italy. Focused on Nivea brand visibility at point of sales considering the value propositioning of the Nivea brand and those of competitors. Proposed superior shelf designs regarding markets trends, product benefits. Created strategies in placement of new launches

MBA Consultancy Activity in CRM Consulted the company during the change process that aims to have a more consumer-oriented approach and enhance brand positioning. Served to company with strategic business solutions to boost consumer satisfaction while keeping the cost of post sales services at minimum.

Managed new product development group by collaborating with design and buying team. Internally consulted design and buying teams in the phase of product development. Analyzed product feasibility for new collections. Collaborated with merchandisers for price negotiations, timelines and finding new suppliers. Set strategies for collaboration with suppliers in order to improve value chain.

Built connections among suppliers, designers and fashion buyers. Communicated with HQ in UK for all issues faced by suppliers and found solutions while keeping the cost and the deadline as agreed.