Edward Heim

Provided Complete Revenue Management Consultation on a short-term project

Short Term Contract Responsible for the strategies, execution and planning of all revenue management initiatives for 8 luxury boutique properties

** I had to leave this role due to work visa issues. Responsible for the strategies, execution and planning of activities in Sales, Marketing, PR, CRM, and Revenue functions • 203 room, Five Star Golf Resort • Managing a staff of 11 direct reports Achievements: • Immediate implementation of IDEAS displacement process leading to conversion of Group Business worth over 800,000 USD. • Re-organization of sales team, including training and implementation of sales best practices.

Responsible for the strategies, execution and planning of activities in Sales, Marketing, PR, CRM, and Revenue functions within Dubrovnik RevPar increase 2011 vs 2010 of 7.33%, Revenue Increase of 4.34% vs 2010 • 12% increase in GOP vs 2010, Room Profit increase of 2.45% to 2010 Plan and increase of 1.73% vs 2010 • 2011 GOP plan exceeded by 10.68%, 182,143 euro • 2011 Total Hotel Revenue Plan exceeded by 2.39%, 139,567 euro

Responsible for commercial development including Revenue Management, and all Sales Strategy for 129 room, Boutique Hotel in Mayfair • Managed a staff of four direct reports Rebuilt and re-launched new website for 2.5 million pound refurbishment in Mayfair, London Successful completion of customer data capture process

• Full P&L responsibility to £7.56 million, 269 room property • Responsible for overall commercial and pricing strategy, forecasting, and marketing strategy for hotel, website, and 3rd party distribution channels in alignment with Starwood EAME Divisional Guidelines. • Staff management of 16. Achievements: • 2009 Starwood EAME Sales and Revenue Round Table Conference participant leading to development of EAME Revenue Management SOPs and Best Practices

Responsible for commercial strategy as well as optimization of all revenue and marketing KPI’s. Achievements: Increased profits by $9 million USD over a two-year period for Vail and Rock Resorts Improved demand forecasting, led to overhead savings of $300,000 Developed strategies which led to an increase in market share by 11% resulting in $990,000 in additional revenue in 2006. Improved e-commerce optimization, which led to an increase of $2 million USD, year on year

Direct oversight of 12 revenue directors. Implemented daily yield strategy and e-commerce initiatives. Developed overall brand revenue and marketing strategy. Achievements Worked with e-commerce team to Optimize Global Distribution placement strategies leading to an $325,000 increase in Travel Agent reservations

$768 million Revenue, 1323 rooms Multi Brand Properties, 4 Marriott and 1 Sheraton Staff management of 20 Implemented key strategic initiatives ensuring development of future strategies reflecting the forecasted performance for the portfolio. Led optimization of all sources of revenue through demand forecasting, market mix initiatives, and competitive analysis

Led optimization of all sources of revenue through demand forecasting, market mix initiatives, and competitive analysis

Marketing, E Commerce, Corporate and Commercial Strategy, Macro and Micro Economics, Business Finance, Financial Accountancy

International Law, German Studies, Communist Government Studies, Chinese Govt Theory