Efim Girshon

- Marketing analytics: mapping cross-channel customer journeys, website traffic analysis, sales funnel cost analysis, and audience breakdown for targeted campaigns. - HubSpot (Marketing Hub & Sales Hub): managing two regional accounts for multiple teams - Email campaigns: Set up and manage email campaigns - Analytics setup: GA4, Hotjar, GTM, Google Search Console, Ahrefs - Team and event management: Onboarding new team members, webinar support, SalesOps management (weekly sales team supervision).

- Marketing analytics: mapping cross-channel customer journeys, website traffic analysis, sales funnel cost analysis, audience breakdown for targeted campaigns. - HubSpot: integration, workflow design and management, email marketing, performance monitoring, lead analysis. - Event management: Organized webinars and offline meetups. - Data scraping for account-based marketing. - SEO audit, strategy, management. - Performance marketing. - Tools: HubSpot, Google Analytics, Ahrefs, Screaming Frog, Hotjar.

- Supervised a team of 4 in-house SEO specialists and 5 freelancers - Monitored industry trends, kept the team up to date on the latest practices - Conducted weekly training sessions and KPI overviews - Worked as a central point of contact for the SEO team - Website SEO audits, competitor analysis - Compiling post-audit technical assignments for front-end and back-end developers, copywriters, content managers, supervision https://zumpunkt.ru/

- Website SEO audits, competitor analysis - Compiling post-audit technical assignments for front-end and back-end developers, copywriters, content managers, supervision - Link building and backlink analysis - Designing SEO strategies - Designing website semantic cores - Designing and implementing content strategies for different projects - On-page optimization - Local SEO (Google My Business, Yandex Business Directory, etc.) - Ongoing project analysis, identifying opportunities for growth

- Link building - Social media marketing - Basic SEO