Mateusz Maslon

• Own and deliver end-to-end SEO/GEO strategy for a portfolio of global websites, including technical optimization, competitor analysis, keyword research, content planning, link building, outreach, reporting, and programmatic SEO at scale. • Optimize websites for AI-powered search (AI Overviews), improving search visibility, user engagement, and conversions.

• Create, own, and optimize a portfolio of websites (WordPress, HTML, CSS, JS), managing content creation and ad/affiliate campaigns to maximize traffic, revenue, and performance.

• Developed and executed SEO strategies, covering technical optimization, competitor analysis, keyword research, content planning, link building, and outreach. • Managed social media and marketing automation to increase brand visibility and engagement. • Ran Google Ads and Facebook Ads campaigns, optimizing performance and ROI. • Supported rebranding and domain migration processes, ensuring SEO continuity.

• Contributed to the marketing team at one of the largest electric heating companies in the EU, driving multi-channel digital growth strategies. • Executed SEO initiatives, including technical optimization, link building, keyword research, competitor analysis, content planning, and creation, boosting organic visibility and search performance.

• first full-time work after finish University, • working as a real estate agent, • assisting clients with property sales and rent, • since Feb 2011 - managing own, small real estate agency.

• student internship in the sales and marketing department of one of the largest internet portals in Poland, • first experience with internet marketing & SEO.