Egbert Latza

Overseeing the development of videogame creation tools & social features for The Sandbox Game – a virtual world where users can build, own, and monetize gaming experiences on the blockchain. Defining the scope of the feature sets of tools, create high-level roadmaps, establish its key milestones, and set its development strategies. Developing communication channels to foster collaboration and interaction between marketing & live ops, co-dev studios, external partners & IP owners.

Product responsibility for the development of memoreCare – an innovative therapeutic game software for senior people. Structuring of the product backlog in accordance with the strategic company goals. Act as link between the development team, internal & external stakeholders, sales & science team, and customers.

Planning & implementation of a multi-channel marketing campaign for the AAA game “Marvels Avengers” in GER/AT/CH. Coordination of all marketing & PR activities in collaboration with the EMEA and Global Brand teams, as well as external service providers and agencies. Monitor & optimize effectiveness of KPI-driven marketing & PR campaigns, e-commerce, social media & influencer activities.

Planning & implementation of multi-channel marketing campaigns for AAA videogame releases in GER/AT/CH. Project management of large-scale events such as eSports tournaments and promotional shows for media, trade & consumers. Budget responsibility for all marketing and PR activities for the respective products.

Project Management and producing of Free-to-Play online games. Leadership of development & launch process at internal & external studios – from the first concepts to final product. Process flow optimization; Project planning & reporting; Resource allocation and assignment of work packages and requirement engineering. Control of product live performance by monitoring and analyzing KPIs; Optimization of monetization mechanics.

Leadership in establishment & expansion of the games department in course of the company’s transition from distributor to publisher. Project Management and leadership of games development projects at external studios. Personnel and budget responsibility for development projects and the internal games publishing department. Briefing & coordination of external PR, media & creative agencies as well as freelance developers & service providers.

Management of games release in collaboration with internal PR, Marketing, and sales teams Creation of game concepts & design documents; Assignment of development agreements to external studios. Evaluation and creation of game concepts & designs; Due Diligence checking re external development studios and technical service providers. Project planning, leadership & control of the development process.

Distribution of video games & accessories; Account management of clients such as Media Markt, Saturn, Otto. Establishment of the games business in the company; Product scouting; Negotiation of distribution & publishing agreements.