Egoitz Larrea

• Lead the US affiliates and paid search team while supporting global affiliate managers in Copenhagen, managing a team of 4 people who work on traffic acquisition, design and invoicing for Cheapflights.com. • Achieving $1.5 million revenue monthly at a positive ROI based on forecast KPÌs. Making PPC (paid search and affiliates) the 2nd biggest traffic and revenue driver at Cheapflights with a 40% YTY increase in 2017.

Partnerships Development in 12 markets with a focus on UK, US, CA and AU. • Positioned and developed a Global in-house affiliate platform to improve affiliate performance providing customizable reporting and marketing tools to optimize while we created loyal affiliates. Losing dependency from CJ and WG, using their commissions to reinvest on new recruitment methods.

Responsible for the introduction of Display Advertising and Re-Targeting in the US. Display will be used for Acquisition, Branding and Brand Awareness growth. • Managed relationship with external media and creative agencies, and affiliate networks as well as managing an annual budget in excess of $3 M.

Focused on HouseTrip’s paid search (desktop/mobile), display, remarketing and affiliate activities based on the business’s guest acquisition and conversion targets and the performance marketing strategy. • Provided actionable insights and recommendations on how to improve performance for these channels by testing, improving QS and expending the account always defined by ROI.

• Reporting in monthly basis of possible visual changes that their website needs. • Developing a SEO strategy for them to ascend their website to a higher ranking in various search engines through registration, creating valuable links, joining social networks and related articles among others.

Marketing and Advertising

Network design and Administration